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What is NielsenIQ Omnishopper?
The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.
What is EYE2?
Analyze how your brand stacks up against competitors on retail shelves, paying special attention to top-performing subcategories, brands, and customer demographics. Seek opportunities to expand your shelf presence while consistently measuring this against established objectives. Obtain shelf images that highlight your brands in various customer locations to assess visibility. Vigilantly monitor your SKUs' availability across multiple sales platforms, identifying products that often run low on stock and customers lacking adequate inventory. Track stock levels by subcategory, brand, SKU, and customer to uncover valuable insights. Evaluate your pricing shares for both well-performing and underperforming SKUs in the marketplace. Compare your prices to the market average, set clear targets, and analyze monthly trends to stay competitive. Identify pricing inconsistencies at different customer sites and take necessary actions to align with your pricing strategies. Additionally, keep an eye on your inventory's freshness in the market, addressing any issues that may pop up at customer locations. Recognizing patterns in freshness challenges within your supply chain can help prevent overstock situations. By implementing these strategies, you can significantly boost your brand's performance while improving inventory management practices, leading to better customer satisfaction and increased sales.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
NielsenIQ
Company Location
United States
Company Website
nielseniq.com/global/en/solutions/omnishopper/
Company Facts
Organization Name
eQuality
Date Founded
2015
Company Location
Lebanon
Company Website
www.e-qualitygroup.com/fmcg-product-eye2.html
Categories and Features
Categories and Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion