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What is NielsenIQ Omnishopper?

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

What is Insite AI?

We elevate the strategic initiatives of prominent Consumer Goods companies and their brands, helping them thrive in their primary channels regardless of their current development phase. Each company in the Consumer Goods sector has its own unique traits, with teams operating in various capacities. Insite AI's technology offers limitless possibilities, specifically designed to meet your individual needs, encompassing aspects such as features, visuals, AI capabilities, business protocols, and levels of autonomy, all while leveraging relevant data. Whether your priorities lie in securing distribution channels, gaining market share from rivals, planning for sustainable category growth, or increasing revenue and volume, we will work together to synchronize our efforts with your objectives. Recognizing that your products, accounts, staff, processes, and overarching philosophy are all distinct, our exceptional flexibility is crucial for effectively addressing these specific challenges. This customized approach guarantees that we provide tailored solutions that align closely with the vision and goals of your brand, ultimately fostering a partnership that drives success. By understanding your unique context, we can ensure that our strategies are not only effective but also adaptable to any changes in the market landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/omnishopper/

Company Facts

Organization Name

Insite AI

Date Founded

2018

Company Location

United States

Company Website

insite.ai/

Categories and Features

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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