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What is NielsenIQ SmartStore?

NielsenIQ SmartStore offers essential insights into consumer behaviors that help improve in-store product placement, strengthen partnerships with retailers, and stay ahead of shifting shopper trends. It enables the simulation of any in-store shopping experience in a digital environment. Through a remote testing framework, you can discover the motivations behind buying choices, providing you with crucial information to fine-tune aisles, departments, shelves, and overall store configurations to enhance performance. This innovative virtual shopping platform significantly advances research within the CPG and FMCG industries. SmartStore allows for the development of incredibly lifelike and interactive three-dimensional, 360-degree store environments. Furthermore, it provides immersive testing opportunities that set you apart from the competition while ensuring that shelf operations remain uninterrupted, all supported by robust data to inform your strategic approaches. This all-encompassing methodology not only empowers brands but also revolutionizes the way retailers interact with their customers, fostering deeper connections and loyalty. Ultimately, SmartStore serves as a game-changing tool for both industry players and consumers alike, reshaping the retail landscape for the future.

What is Alloy?

Incorporate real-time demand information from your point-of-sale systems into your entire supply chain to inform decisions in marketing, sales, supply chain management, and strategic planning. As consumer preferences are always shifting, Alloy empowers users across different departments to efficiently analyze and derive insights from point-of-sale, inventory, order, forecasting, and shipment data shared by all retail partners. Acting as a single source of reliable information for both supply and demand, Alloy integrates retail data with your internal systems, providing a holistic view that extends from manufacturing to the consumer, which is crucial for effective strategic planning and execution. It’s vital to be aware that your retail partners may not consistently act in your business's best interests. By arming your customer-facing teams with the necessary tools to identify potential risks and opportunities at the retail level, you can utilize these insights to influence your partners' decisions and build trust over time. Uncover sales opportunities and inventory issues within your retail and e-commerce landscape through in-depth analytics of point-of-sale and inventory data, ensuring you remain competitive and agile. This proactive methodology not only enhances decision-making but also fosters improved performance across every aspect of your organization, facilitating long-term growth and adaptability in an ever-evolving market landscape.

Media

Media

Integrations Supported

Endear
FullCircl
Grafana Loki
Infinant Interlace Platform
MANTL
Plaid
Sila

Integrations Supported

Endear
FullCircl
Grafana Loki
Infinant Interlace Platform
MANTL
Plaid
Sila

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/smart-store/

Company Facts

Organization Name

Alloy

Company Location

United States

Company Website

alloy.ai/

Categories and Features

Categories and Features

Demand Planning

Capacity Planning
Data Visualization
Historical Reporting
Inventory Optimization
Planned vs Actual Tracking
Product Introduction Planning
Promotions Management
Replenishment Management
Sales Forecasting
Supply Forecasting

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