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What is NielsenIQ SmartStore?

NielsenIQ SmartStore offers essential insights into consumer behaviors that help improve in-store product placement, strengthen partnerships with retailers, and stay ahead of shifting shopper trends. It enables the simulation of any in-store shopping experience in a digital environment. Through a remote testing framework, you can discover the motivations behind buying choices, providing you with crucial information to fine-tune aisles, departments, shelves, and overall store configurations to enhance performance. This innovative virtual shopping platform significantly advances research within the CPG and FMCG industries. SmartStore allows for the development of incredibly lifelike and interactive three-dimensional, 360-degree store environments. Furthermore, it provides immersive testing opportunities that set you apart from the competition while ensuring that shelf operations remain uninterrupted, all supported by robust data to inform your strategic approaches. This all-encompassing methodology not only empowers brands but also revolutionizes the way retailers interact with their customers, fostering deeper connections and loyalty. Ultimately, SmartStore serves as a game-changing tool for both industry players and consumers alike, reshaping the retail landscape for the future.

What is Datasembly?

Datasembly delivers hyper-local, real-time data that offers unmatched insights into market dynamics. You can swiftly access a vast array of metrics related to grocery and retail products from countless stores spanning numerous retailers. With our innovative technology platform, extracting insights on store-level pricing, product assortment, and promotional strategies for both your own offerings and those of your competitors has never been easier. Furthermore, you have the capability to share these valuable insights with your retail channel partners, facilitating more effective and cohesive strategy implementation. **Two of the top five largest consumer packaged goods companies utilize Datasembly.** **Three of the top five largest retailers rely on Datasembly.** Our extensive retail data collection includes: - Over 12 billion data points updated weekly - More than 230 retailers - In excess of 150,000 stores This robust dataset empowers businesses to make informed decisions and stay ahead in a competitive market.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Varies
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/smart-store/

Company Facts

Organization Name

Datasembly

Date Founded

2014

Company Location

United States

Company Website

datasembly.com

Categories and Features

Categories and Features

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