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What is Novu?

Novu is an open-source notification and communication infrastructure platform designed to connect applications, products, and AI agents to the channels where users already work. It provides one unified layer for sending notifications through in-app inboxes, email, SMS, push, chat, Slack, Microsoft Teams, Telegram, Discord, and custom channels. The platform helps developers avoid building notification systems from scratch by offering ready-made components, APIs, workflow orchestration, content tools, and integrations. Its embeddable inbox component allows teams to add an in-app notification center with only a few lines of code. Novu also includes user preference controls so users can decide how and where they receive messages. Real-time delivery, snoozing, digesting, and workflow orchestration help teams control timing, frequency, and channel routing across complex communication flows. The block-based email editor allows teams to create dynamic emails without relying on old HTML table workflows. Novu’s framework supports code-based workflows, runtime control, schema validation, React Email, and local data access when teams need more engineering flexibility. Novu Connect adds an agent communication layer that lets AI agents reach users through Slack, email, Discord, and other channels from a single conversation. This makes Novu useful for agent workflows such as approvals, support, alerts, product updates, and operational messages. With open-source foundations, developer-friendly tools, omnichannel delivery, and agent-user communication infrastructure, Novu helps product teams build scalable messaging systems for both humans and AI agents.

What is Ably?

Ably stands out as the leading platform for realtime experiences. With more WebSocket connections than any competing pub/sub service, we facilitate connections for over a billion devices each month. Companies rely on us for their essential applications, including chat, notifications, and broadcasts, ensuring that these services run reliably, securely, and at an impressive scale. Our commitment to excellence makes us the preferred choice for businesses seeking to enhance their realtime capabilities.

Media

Media

Integrations Supported

AdonisJS
Amazon Simple Queue Service (SQS)
Apache Pulsar
Claude
Clojure
Confluent
Discord
Go
Google Cloud BigQuery
Google Cloud Functions
Mailchimp Transactional Email (Mandrill)
NativeScript
Netlify
Node.js
PHP
React Native
SendGrid
Swift
Terraform
Vercel

Integrations Supported

AdonisJS
Amazon Simple Queue Service (SQS)
Apache Pulsar
Claude
Clojure
Confluent
Discord
Go
Google Cloud BigQuery
Google Cloud Functions
Mailchimp Transactional Email (Mandrill)
NativeScript
Netlify
Node.js
PHP
React Native
SendGrid
Swift
Terraform
Vercel

API Availability

Has API

API Availability

Has API

Pricing Information

$30/month
Free Trial Offered?
Free Version

Pricing Information

$49.99/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Novu

Date Founded

2021

Company Location

Israel

Company Website

novu.co

Company Facts

Organization Name

Ably

Date Founded

2016

Company Location

United Kingdom

Company Website

www.ably.com

Categories and Features

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

Categories and Features

Application Development

Access Controls/Permissions
Code Assistance
Code Refactoring
Collaboration Tools
Compatibility Testing
Data Modeling
Debugging
Deployment Management
Graphical User Interface
Mobile Development
No-Code
Reporting/Analytics
Software Development
Source Control
Testing Management
Version Control
Web App Development

Asset Tracking

Activity Tracking
Audit Trails
Barcoding / RFID
Checkout / Check-In
Depreciation Tracking
Disposal Tracking
Inventory Management
Location Tracking
QR Codes
Reservations
Service History

Message Queue

Asynchronous Communications Protocol
Data Error Reduction
Message Encryption
On-Premise Installation
Roles / Permissions
Storage / Retrieval / Deletion
System Decoupling

Mobile App Development

Access Controls / Permissions
Any App Development Language
Collaboration Tools
Compatibility Testing
Data Modeling
Debugging
Drag and Drop Editor
Enterprise Mobility (EMM/MAM)
FaceID and TouchID
For Consumer Apps
For Enterprise Apps
Integration Options
Mobile App Security
Multi-Factor Authentication (MFA)
Multiple Apps from Same Base
No Dependencies
No-Code
Reporting / Analytics
Single Sign-On (SSO)
Source Control
Visual Editor

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

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