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What is Novu?

Novu is an open-source notification and communication infrastructure platform designed to connect applications, products, and AI agents to the channels where users already work. It provides one unified layer for sending notifications through in-app inboxes, email, SMS, push, chat, Slack, Microsoft Teams, Telegram, Discord, and custom channels. The platform helps developers avoid building notification systems from scratch by offering ready-made components, APIs, workflow orchestration, content tools, and integrations. Its embeddable inbox component allows teams to add an in-app notification center with only a few lines of code. Novu also includes user preference controls so users can decide how and where they receive messages. Real-time delivery, snoozing, digesting, and workflow orchestration help teams control timing, frequency, and channel routing across complex communication flows. The block-based email editor allows teams to create dynamic emails without relying on old HTML table workflows. Novu’s framework supports code-based workflows, runtime control, schema validation, React Email, and local data access when teams need more engineering flexibility. Novu Connect adds an agent communication layer that lets AI agents reach users through Slack, email, Discord, and other channels from a single conversation. This makes Novu useful for agent workflows such as approvals, support, alerts, product updates, and operational messages. With open-source foundations, developer-friendly tools, omnichannel delivery, and agent-user communication infrastructure, Novu helps product teams build scalable messaging systems for both humans and AI agents.

What is Frizbit?

Frizbit serves as a comprehensive Marketing Orchestration Platform that assists marketing teams from online transactional businesses in re-engaging their customers on their websites. This innovative platform enables internet companies to deliver tailored and optimized engagement messages to users, leveraging automated and highly personalized communications that respond to user activities on both mobile devices and desktop computers. Marketers can craft automated messages that cater to various stages of the customer journey, including scenarios like cart abandonment and product retargeting. These customized communications can be disseminated across multiple channels, such as web push notifications, SMS, and email, and can also integrate with other platforms like Facebook Messenger, WhatsApp, or Slack through webhooks, effectively functioning as retargeting campaigns without the need for ads. By utilizing Frizbit, businesses can reclaim lost conversions, boost their revenue streams, enhance user retention, and ultimately increase the lifetime value of their apps or websites. This strategic approach not only improves customer engagement but also fosters a deeper connection between brands and their audiences.

Media

Media

Integrations Supported

Amazon Web Services (AWS)
Claude
Claude Managed Agents
Discord
Mailchimp Transactional Email (Mandrill)
Mailgun
Mailjet
Microsoft Teams
Model Context Protocol (MCP)
Plivo
Postmark
SendGrid
Slack
Twilio

Integrations Supported

WooCommerce
WordPress

API Availability

Has API

API Availability

Pricing Information

$30/month
Free Version

Pricing Information

$49 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Novu

Date Founded

2021

Company Location

Israel

Company Website

novu.co

Company Facts

Organization Name

Frizbit

Date Founded

2016

Company Location

Spain

Company Website

frizbit.com

Categories and Features

Agentic AI

Not specified

Push Notifications

Not specified

Categories and Features

eCommerce Marketing

Not specified

Email Marketing

A/B Testing
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Reporting/Analytics
Subscriber Management

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Drip Campaigns
Dynamic Content

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

Mass Texting
Message Personalization
Reporting/Analytics
Scheduled Messaging
Shortcodes

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