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What is Nykaa?

Nykaa has emerged as a premier online hub for beauty and wellness in India, featuring an extensive range of over 200,000 items from more than 2,000 brands across diverse categories, including makeup, skincare, haircare, bath and body, fragrances, and wellness. Notably, it offers exclusive in-house brands such as Nykaa Cosmetics, Nykaa Naturals, and Kay Beauty, catering to a wide spectrum of beauty needs and preferences. The platform’s innovative 'Watch and Buy' functionality allows customers to purchase products while engaging with tutorial videos, greatly enhancing their shopping experience. To further personalize the journey, the 'Routine Finder' tool helps users create tailored skincare regimens based on their specific skin types and concerns. Nykaa also boosts user interaction with a virtual makeover tool that enables customers to digitally experiment with various makeup products. In addition, the Nykaa Network fosters a lively online community where beauty enthusiasts can share tips and product reviews. With its unwavering commitment to authenticity, Nykaa ensures that every product is sourced directly from brands, thereby guaranteeing quality and building consumer trust. This dedication results in a holistic shopping experience that resonates with beauty aficionados throughout the nation, making Nykaa a go-to destination in the beauty industry. The extensive range of services and tools provided by Nykaa sets it apart in an increasingly competitive market.

What is Myntra?

Myntra distinguishes itself as India's leading ecommerce platform for fashion and lifestyle items, acting as a comprehensive hub for diverse fashion needs. The site offers an impressive array of products from a wide range of brands, facilitating a complete shopping experience. A standout feature is 'My Stylist,' an AI-powered assistant that provides personalized, shoppable suggestions tailored to individual preferences. Additionally, 'MyFashionGPT' grants users customized fashion advice easily through the 'M-Xplore' section found on the app's homepage. To engage with the Gen-Z audience, Myntra has launched 'FWD,' a holistic fashion initiative featuring a Daily Drop Widget that keeps users updated on the freshest styles and trends. Furthermore, the platform elevates the online shopping experience through its Virtual Try-On capability, enabling customers to try out various makeup items, including lipsticks and foundations. This commitment to creativity and adaptability solidifies Myntra's position at the forefront of the dynamic fashion ecommerce market while continuously evolving to meet customer expectations. By prioritizing innovative features and a user-friendly interface, Myntra ensures it remains relevant in an increasingly competitive landscape.

Media

Media

Integrations Supported

Eshopbox
Vin WMS

Integrations Supported

Eshopbox
Vin WMS

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nykaa

Company Location

India

Company Website

www.nykaa.com

Company Facts

Organization Name

Myntra

Company Location

India

Company Website

www.myntra.com

Categories and Features

Categories and Features

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