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What is ODAIA MAPTUAL?

ODAIA's MAPTUAL provides an in-depth examination of the entire customer journey by leveraging sophisticated analytical technologies, artificial intelligence, and machine learning, thereby equipping pharmaceutical commercial teams with real-time predictive insights. This innovative approach enables precise targeting, improves resource allocation, and promotes commercial adaptability, all within a single software as a service (SaaS) framework that integrates effortlessly with pre-existing purchased data. Serving as a comprehensive customer insights platform, MAPTUAL combines data from various internal and external sources to offer a complete perspective. By employing unique and proprietary algorithms, it delivers instant predictive insights for sales and marketing teams, allowing them to optimize resource utilization and create personalized customer interactions. Additionally, it facilitates the refinement of customer targeting by considering market dynamics and real-time modifications, ensuring that healthcare professionals receive the most relevant messages through optimal channels for an exceptional customer journey. Ultimately, MAPTUAL empowers teams to measure and refine their strategies continuously, fostering deeper engagement through hyper-personalization at its core, which drives improved outcomes in the competitive pharmaceutical landscape.

What is IQVIA?

Across the globe, various organizations turn to IQVIA to expedite the drug development journey, ensuring product safety and quality while improving commercial effectiveness, facilitating appropriate treatment access for patients, and ultimately driving better health outcomes through enhanced healthcare delivery. By adopting a modern approach to clinical development that incorporates data, technology, and analytics, you can streamline your trials effectively. The result? Faster decision-making processes and reduced risks, allowing for the faster introduction of groundbreaking therapies. Leveraging its deep industry expertise, extensive data, and advanced analytics, IQVIA provides customized solutions to a diverse range of clients within the healthcare sector. You can keep up with the latest findings and updates shared by IQVIA's experts, including data scientists, healthcare professionals, and researchers, on significant topics that align with your interests. From trending industry shifts to practical applications of innovative capabilities, a treasure trove of knowledge is available for your exploration. Engaging with this rich content not only keeps you informed but also equips you to navigate successfully in an ever-changing healthcare landscape, ensuring you are always one step ahead.

Media

Media

Integrations Supported

Cognipharma
DrugDev Spark
IQVIA RIM Smart
Own Data
Winpharm

Integrations Supported

Cognipharma
DrugDev Spark
IQVIA RIM Smart
Own Data
Winpharm

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ODAIA

Date Founded

2018

Company Location

Canada

Company Website

odaia.ai/

Company Facts

Organization Name

IQVIA

Date Founded

1982

Company Location

United States

Company Website

www.iqvia.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Clinical Trial Management

21 CFR Part 11 Compliance
Document Management
Electronic Data Capture
Enrollment Management
HIPAA Compliant
Monitoring
Patient Database
Recruiting Management
Scheduling
Study Planning

Healthcare CRM

Audience Targeting
Campaign Management
Marketing Automation
Medical History Records
Patient Communications
Patient Management
Physician Management
Predictive Analytics

Patient Engagement

Appointment Scheduling
Care Planning
Collaboration
Messaging
Mobile Access
Patient Education
Patient Portal
Personal Health Record
Progress Tracking
Self Management

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