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What is Oculid?

Leverage our smartphone-enabled eye tracking technology to study how users distribute their attention while interacting with your digital offerings, marketing content, or overall brand presence. By analyzing video recordings, heatmaps, click patterns, test durations, and task completions, you can uncover valuable insights into user behaviors that reveal which features attract and retain focus. Participants can easily take part in your study using their smartphones from their usual environments, providing a more authentic interaction experience. This method allows you to gather reliable data and perform remote studies with high accuracy, resulting in up to 80% time savings and 70% cost reductions compared to conventional in-lab testing, all without sacrificing quality. You can promptly examine and interpret the results on Oculid’s platform, where comparisons can be made across various participants and tasks, producing visual data representations based on specific metrics such as taps and fixations. As soon as each participant completes and submits their input, you'll be able to see the results instantly, facilitating timely and well-informed decisions about your digital products. This cutting-edge approach not only streamlines your research process but also deepens your understanding of user engagement and preferences. Ultimately, embracing this technology can significantly enhance your strategic planning and product development.

What is Brainsight?

Brainsight represents a cutting-edge platform that harnesses the power of artificial intelligence to predict attention and monitor eye movements, providing users with critical insights into the perception of visual content during the pivotal first moments of engagement, which in turn allows teams to fine-tune their designs before launching them. Users can easily upload images, videos, or URLs to receive instant feedback through various predictive eye-tracking visualizations, such as heatmaps and gaze plots, along with key performance indicators like Attention Score and Clarity Score, revealing where viewers are likely to direct their focus and how well essential elements communicate their intended messages, thereby reducing uncertainty and minimizing the reliance on costly live user testing. This adaptable platform accommodates a variety of content formats, including images, videos, scrolling user experiences, social media advertisements, display ads, and YouTube thumbnails, while offering AI-driven insights that highlight overlooked areas and suggest improvements for vital messaging, calls to action, and branding components. Moreover, the brand analytics feature transcends mere attention prediction by utilizing AI to monitor logos and text, facilitating the evaluation of brand visibility and audience engagement over time within video content, which ultimately enhances the efficacy of marketing strategies. Through this comprehensive approach, Brainsight equips businesses with the tools necessary for making informed decisions that can greatly enhance their visual communication effectiveness, fostering a deeper connection with their audience. Furthermore, the platform's user-friendly interface ensures that teams can seamlessly integrate these insights into their workflows, making it an invaluable resource for marketers and designers alike.

Media

Media

Integrations Supported

YouTube

Integrations Supported

YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

€100 per test
Free Trial Offered?
Free Version

Pricing Information

€199 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oculid

Date Founded

2018

Company Location

Germany

Company Website

www.oculid.com

Company Facts

Organization Name

Brainsight

Date Founded

2022

Company Location

Netherlands

Company Website

www.brainsight.app/

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Categories and Features

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