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What is Oculid?

Leverage our smartphone-enabled eye tracking technology to study how users distribute their attention while interacting with your digital offerings, marketing content, or overall brand presence. By analyzing video recordings, heatmaps, click patterns, test durations, and task completions, you can uncover valuable insights into user behaviors that reveal which features attract and retain focus. Participants can easily take part in your study using their smartphones from their usual environments, providing a more authentic interaction experience. This method allows you to gather reliable data and perform remote studies with high accuracy, resulting in up to 80% time savings and 70% cost reductions compared to conventional in-lab testing, all without sacrificing quality. You can promptly examine and interpret the results on Oculid’s platform, where comparisons can be made across various participants and tasks, producing visual data representations based on specific metrics such as taps and fixations. As soon as each participant completes and submits their input, you'll be able to see the results instantly, facilitating timely and well-informed decisions about your digital products. This cutting-edge approach not only streamlines your research process but also deepens your understanding of user engagement and preferences. Ultimately, embracing this technology can significantly enhance your strategic planning and product development.

What is GazeRecorder?

Conducting scientific experiments can yield groundbreaking discoveries, but the success of these endeavors often relies on having the appropriate tools at hand. Thankfully, the growing interest in technology has led to a wide range of software solutions designed to bolster research activities. One particularly noteworthy application is GazeRecorder, which requires a webcam to function effectively. By employing eye-tracking technology, it reveals critical information about how users engage with your website, advertisements, or images. Unlike conventional eye-tracking techniques that demand specialized apparatus and controlled lab settings, GazeRecorder allows individuals to observe eye movements in a home environment, greatly enhancing accessibility. This program features an intuitive interface packed with a variety of useful functions, making it suitable for a diverse audience. Moreover, its pioneering approach to eye-tracking not only broadens access to these capabilities but also empowers researchers and marketers alike to derive valuable insights that can inform their work. As a result, GazeRecorder stands out as a tool that bridges the gap between advanced research and everyday application.

Media

Media

Integrations Supported

GazeInsight

Integrations Supported

GazeInsight

API Availability

Has API

API Availability

Has API

Pricing Information

€100 per test
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oculid

Date Founded

2018

Company Location

Germany

Company Website

www.oculid.com

Company Facts

Organization Name

GazeRecorder

Date Founded

2009

Company Location

Poland

Company Website

gazerecorder.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Categories and Features

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