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What is Oculid?

Leverage our smartphone-enabled eye tracking technology to study how users distribute their attention while interacting with your digital offerings, marketing content, or overall brand presence. By analyzing video recordings, heatmaps, click patterns, test durations, and task completions, you can uncover valuable insights into user behaviors that reveal which features attract and retain focus. Participants can easily take part in your study using their smartphones from their usual environments, providing a more authentic interaction experience. This method allows you to gather reliable data and perform remote studies with high accuracy, resulting in up to 80% time savings and 70% cost reductions compared to conventional in-lab testing, all without sacrificing quality. You can promptly examine and interpret the results on Oculid’s platform, where comparisons can be made across various participants and tasks, producing visual data representations based on specific metrics such as taps and fixations. As soon as each participant completes and submits their input, you'll be able to see the results instantly, facilitating timely and well-informed decisions about your digital products. This cutting-edge approach not only streamlines your research process but also deepens your understanding of user engagement and preferences. Ultimately, embracing this technology can significantly enhance your strategic planning and product development.

What is Incling?

Our unique platform has been crafted by a collaborative effort between researchers and in-house developers at incling. We offer a wide array of user-friendly, engaging, and secure tools designed to enhance your experience. Users have the option to choose their own URL, modify colors, and establish distinct branding, creating an atmosphere where participants feel valued and at ease. The platform’s setup can be finalized in less than 24 hours, ensuring a rapid launch. Support from our devoted team of community specialists is available throughout the entire process to ensure everything runs smoothly. This platform is designed to work effortlessly on all devices, adjusting flawlessly to various screen sizes and removing any obstacles related to downloads or operating system compatibility, thereby streamlining the collection of real-time feedback. Engaging features such as liking, sharing, live chat, and centralized notifications are integrated to boost community interaction. Additionally, the platform provides insightful visualizations that simplify the tracking of community activities, facilitate reminders, allow for participant segmentation, and help identify individuals who merit recognition through our community management tools. Furthermore, you can easily integrate screeners to recruit participants directly onto the platform and assign them specific tasks based on their segments, thus enhancing the overall functionality. With these versatile features, organizations can cultivate a dynamic and engaging community experience that encourages active participation.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

€100 per test

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Oculid

Date Founded

2018

Company Location

Germany

Company Website

www.oculid.com

Company Facts

Organization Name

Incling

Company Location

United Kingdom

Company Website

incling.com/platform/

Categories and Features

Eye Tracking

Not specified

Market Research

Not specified

UX

Not specified

Categories and Features

Market Research

Not specified

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