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What is Oculid?

Leverage our smartphone-enabled eye tracking technology to study how users distribute their attention while interacting with your digital offerings, marketing content, or overall brand presence. By analyzing video recordings, heatmaps, click patterns, test durations, and task completions, you can uncover valuable insights into user behaviors that reveal which features attract and retain focus. Participants can easily take part in your study using their smartphones from their usual environments, providing a more authentic interaction experience. This method allows you to gather reliable data and perform remote studies with high accuracy, resulting in up to 80% time savings and 70% cost reductions compared to conventional in-lab testing, all without sacrificing quality. You can promptly examine and interpret the results on Oculid’s platform, where comparisons can be made across various participants and tasks, producing visual data representations based on specific metrics such as taps and fixations. As soon as each participant completes and submits their input, you'll be able to see the results instantly, facilitating timely and well-informed decisions about your digital products. This cutting-edge approach not only streamlines your research process but also deepens your understanding of user engagement and preferences. Ultimately, embracing this technology can significantly enhance your strategic planning and product development.

What is Loceye?

Upload your digital assets to the Loceye platform to ensure they are securely stored in the cloud. You can conveniently import files from any software in PNG or JPG formats. With Loceye, you can put your recruitment concerns to rest, as we will link your content with real participants who fit your specified demographics for your research. Expect to receive your findings in less than twenty-four hours, complete with a tailored report that includes Heat Maps and various visualizations aimed at enhancing your presentation and supporting your design hypotheses. As a cutting-edge biometric eye tracking platform, Loceye enables your team to work confidently by optimizing digital assets like website content, images, emails, and advertisements to boost both visual and emotional engagement. We welcome marketers, agencies, market researchers, web designers, UX specialists, and all professionals in media production to gain actionable insights before launching, revealing how audiences engage with their materials for a more effective content creation strategy. Moreover, utilizing our tools will allow you to fine-tune your strategies based on genuine user feedback, resulting in more successful outcomes. Ultimately, Loceye helps you make informed decisions that can greatly enhance the impact of your digital projects.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

€100 per test

Pricing Information

Pricing not provided
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Oculid

Date Founded

2018

Company Location

Germany

Company Website

www.oculid.com

Company Facts

Organization Name

Loceye

Date Founded

2018

Company Website

www.loceye.io

Categories and Features

Eye Tracking

Not specified

Market Research

Not specified

UX

Not specified

Categories and Features

Eye Tracking

Not specified

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