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What is Oculid?

Leverage our smartphone-enabled eye tracking technology to study how users distribute their attention while interacting with your digital offerings, marketing content, or overall brand presence. By analyzing video recordings, heatmaps, click patterns, test durations, and task completions, you can uncover valuable insights into user behaviors that reveal which features attract and retain focus. Participants can easily take part in your study using their smartphones from their usual environments, providing a more authentic interaction experience. This method allows you to gather reliable data and perform remote studies with high accuracy, resulting in up to 80% time savings and 70% cost reductions compared to conventional in-lab testing, all without sacrificing quality. You can promptly examine and interpret the results on Oculid’s platform, where comparisons can be made across various participants and tasks, producing visual data representations based on specific metrics such as taps and fixations. As soon as each participant completes and submits their input, you'll be able to see the results instantly, facilitating timely and well-informed decisions about your digital products. This cutting-edge approach not only streamlines your research process but also deepens your understanding of user engagement and preferences. Ultimately, embracing this technology can significantly enhance your strategic planning and product development.

What is Mouseflow?

Mouseflow serves as a comprehensive behavior analytics tool utilized by teams in Product, Marketing, UX Design, and Analytics to boost conversion rates and enhance website experiences. By providing session recordings, Mouseflow enables you to observe user interactions closely, while heatmaps reveal areas of significant interest to your audience. This groundbreaking platform stands out with its automatic friction detection feature, helping users identify the most relevant recordings to review without the need to sample across different plans. Additionally, heatmaps can be generated for every page on your site, allowing for detailed filtering based on a variety of parameters, thereby facilitating a deeper understanding of user behavior. Overall, Mouseflow equips teams with essential insights to optimize their digital strategies effectively.

Media

Media

Integrations Supported

Adobe Analytics
Desktop.com
Drupal
HubSpot CRM
HubSpot Sales Hub
Joomla!
Kameleoon
LogiCommerce
Magento
Optimizely One
PrestaShop
Slack
Spree Commerce
Squarespace
Stackreaction
Usabilla
Wix
WordPress
Zendesk

Integrations Supported

Adobe Analytics
Desktop.com
Drupal
HubSpot CRM
HubSpot Sales Hub
Joomla!
Kameleoon
LogiCommerce
Magento
Optimizely One
PrestaShop
Slack
Spree Commerce
Squarespace
Stackreaction
Usabilla
Wix
WordPress
Zendesk

API Availability

Has API

API Availability

Has API

Pricing Information

€100 per test
Free Trial Offered?
Free Version

Pricing Information

$31 per month when paid yearly
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oculid

Date Founded

2018

Company Location

Germany

Company Website

www.oculid.com

Company Facts

Organization Name

Mouseflow

Date Founded

2010

Company Location

Denmark

Company Website

mouseflow.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Feedback

Alerts / Notifications
Behavior Analytics
Bug Reports
Community Feedback Tools
Live Chat
Negative Feedback Management
Net Promoter Score (NPS)
Screenshot / Screen Capture
Surveys
User Testing Tools
Video Feedback
Visual Feedback Tools
Voice of the Customer (VoC)
Website Feedback

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

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