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What is Odins?

Odins.ai is an advanced SaaS solution that specializes in Marketing Mix Modeling (MMM), aimed at helping marketers pinpoint the key drivers of sales and optimize budget distribution across different channels. The platform efficiently collects, structures, and synthesizes data from both digital and traditional sources, offering users a thorough and privacy-focused view of their performance indicators. With its AI-driven Bayesian MMM, Odins.ai quantifies the effects of every marketing effort, allowing users to conduct simulations, forecast results, and validate the accuracy of their models—all through a user-friendly interface designed specifically for marketers instead of data scientists. By simplifying complex data analytics into actionable insights, Odins.ai enables teams to consistently improve their marketing strategies and return on investment, promoting a culture of continuous enhancement and well-informed decision-making. This state-of-the-art tool ultimately equips marketers to tackle the intricacies of their campaigns with assuredness, ensuring that they can navigate the evolving landscape of marketing with ease and precision.

What is Data Labs Studio?

Data Labs Studio operates as a marketing attribution solution that prioritizes compliance, aiding industries such as Healthcare, E-Commerce, SaaS, and Legal in showcasing and improving their advertising return on investment. By leveraging IdentityFusion, the platform merges diverse identifiers—like GCLID, emails, calls, and offline sales—into a unified profile, offering a detailed perspective on the customer journey. The platform boasts several features, including: Attribution across a variety of channels, such as Google Ads and Meta Ads. The ability to synchronize offline conversions, allowing revenue data to be fed back into advertising channels. A commitment to HIPAA compliance and privacy regulations through secure management of data and Business Associate Agreements (BAAs). Custom workflows tailored for specific industries, such as patient attribution, cart and order recovery, transitions from trial to paid subscriptions, and case intake measurement. An easy installation process that requires only a single script and offers over 200 integration options. Utilizing Data Labs Studio, companies can significantly lower unnecessary expenses, minimize customer acquisition costs, and enhance return on advertising spend, all while upholding compliance with regulatory standards. This platform ultimately enables organizations to refine their marketing approaches while ensuring a robust emphasis on privacy and data protection, fostering a trustworthy relationship with their customers. Furthermore, its comprehensive capabilities ensure that businesses can adapt to the ever-evolving landscape of digital marketing.

Media

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Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$399/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Odins.ai

Date Founded

2022

Company Location

Norway

Company Website

odins.ai

Company Facts

Organization Name

Data Labs Studio

Date Founded

2025

Company Location

United States

Company Website

datalabstudio.io

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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