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What is Odyssiant?

Understanding the Buyer Journey is crucial for optimizing your sales and marketing strategies. This process entails recognizing and providing relevant content that directs customers from their first interaction through to their final purchase decision. It is important to develop thorough content that caters to every stage of the Buyer Journey and directly addresses the unique requirements of your audience. Keep an eye on the effectiveness of your marketing initiatives throughout this journey, from the initial contact to the point of sale. The Framework acts as a flexible template MAP that delineates the decision-making steps involved in purchasing. It is designed for ease of use, enabling you to adjust it based on your specific needs. Collaborating with your team on content creation is vital, and using the Brief status feature can help you monitor the completion and readiness of each content piece for publication. To effectively oversee these journeys, gaining insights into their performance is essential, allowing for necessary adjustments that foster ongoing enhancement of your marketing techniques. Implementing this approach will enable you to fine-tune your strategies and align them more closely with the expectations of your intended audience while also fostering a culture of continuous learning within your team.

What is Hive Marketing Cloud?

Hive Marketing Cloud: A Hub for Customer Engagement and Insights Founded in 2010, Hive Marketing Cloud operates as a private entity, concentrating on the Travel, Insurance, and Retail industries. This innovative platform allows brands to efficiently connect with and convert their target audiences on a grand scale by implementing highly tailored and sophisticated multi-channel marketing strategies from a cohesive system, utilizing all available data to improve customer interactions. Through Hive, users are able to extract significant data insights, evaluate customer lifetime value, create segments based on recency, frequency, and monetary value (RFM), automate customer journeys, and analyze engagement and outcomes, offering insights that go beyond simple clicks and opens. Moreover, Hive's extensive suite of tools empowers businesses to build stronger relationships with their customers through informed decision-making, ultimately driving greater marketing efficiency and increasing customer satisfaction. By harnessing the power of data, companies can continuously refine their strategies to meet evolving customer needs.

Media

Media

No images available

Integrations Supported

Magento
QuickBooks Online
QuickBooks Online Advanced
Salesforce
Sugar Sell
Xero
Zoho CRM

Integrations Supported

Magento
QuickBooks Online
QuickBooks Online Advanced
Salesforce
Sugar Sell
Xero
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

£1,750/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Odyssiant

Date Founded

2014

Company Location

United Kingdom

Company Website

www.odyssiant.com

Company Facts

Organization Name

Hive Marketing Cloud

Date Founded

2010

Company Location

United Kingdom

Company Website

hivemarketingcloud.com

Categories and Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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