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What is Oktopost?

Oktopost provides B2B companies with tools for social media management, social listening, and employee advocacy, which help to enhance their brand presence across social platforms and assess the true influence of social media on their business outcomes. By utilizing Oktopost, marketers can foster deeper connections with both customers and potential clients, gain valuable insights, and demonstrate the return on investment effectively. This comprehensive approach not only strengthens brand visibility but also drives strategic decision-making based on measurable results.

What is NielsenIQ Social 360?

Digital Insights offers a comprehensive solution for deriving meaningful insights from diverse data sources by analyzing interactions between consumers and brands, as well as their online search behaviors. In the modern digital environment, consumers participate in a continuous cycle of searching, reading, sharing, and making decisions online. Each business inquiry requires a customized strategy that involves selecting the appropriate data streams, tools, models, and areas of expertise. Through the utilization of Artificial Intelligence to sift through irrelevant details and organize vast amounts of unstructured data, we can gather and analyze significant information that guides strategic business choices. By merging human expertise with AI capabilities, NielsenIQ analysts are skilled at identifying the most critical themes, topics, and keywords vital for understanding consumer engagement. The platform integrates data from social media, search engines, and product reviews, all linked by shared themes and attributes, ultimately revealing insights throughout the consumer journey and deepening the comprehension of market dynamics. This integrated methodology empowers businesses to respond more adeptly to changing consumer behaviors, fostering adaptability in a competitive landscape. As a result, organizations can better align their strategies with the pulse of consumer trends.

Media

Media

Integrations Supported

Adobe Marketo Engage
Canva
Easyflow
Eloqua
Facebook
Feedly
GIPHY
HubSpot Marketing Hub
LinkedIn
Microsoft Dynamics 365
Microsoft Teams
Salesforce
Salesforce Agentforce Marketing
Salesforce Marketing Cloud Account Engagement
Shift
Stackreaction
Sugar Market
WordPress
X (Twitter)
Zapier

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

POA
Pricing depends on number of users and functional requirements

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Oktopost

Date Founded

2011

Company Location

Israel

Company Website

www.oktopost.com

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/nielseniq-social-360/

Categories and Features

Employee Advocacy

Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Social Selling

Automated Publishing
Compliance Management
Content Discovery
Content Management
Employee Advocacy
Gamification
Lead Engagement
Performance Metrics
Pre-Approved Content Library
Single Sign On
Social Media Monitoring

Categories and Features

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