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What is Omnisient?

We enable organizations to leverage the capabilities of first-party data collaboration while effectively reducing any potential risks involved. By transforming consumer data from a possible liability into a lucrative asset, companies can thrive in an evolving landscape that has surpassed traditional cookie usage. Our method promotes stronger partnerships with additional collaborators, which in turn amplifies value for clients. Additionally, we promote financial inclusion and enhance revenue through pioneering alliances that tap into alternative data resources. Our solution improves the precision of underwriting and increases profitability by integrating these varied data streams. Each participant utilizes our secure desktop application to anonymize, tokenize, and protect all personally identifiable information within their consumer data, ensuring it stays secure in their local setting. This process generates US-patented crypto-IDs for every anonymized consumer profile, facilitating the secure linking of shared consumers across multiple datasets within our neutral Cloud infrastructure. By employing our state-of-the-art technology, we are leading the charge in the next phase of consumer data management and collaboration. This guarantees that businesses can prosper in a data-centric future while adhering to the utmost standards of privacy and security, ultimately fostering greater trust and transparency in the marketplace.

What is Google Ads Data Hub?

Tailor your marketing measurement approach to meet the unique needs of your organization. Ads Data Hub offers customized analysis that perfectly aligns with your specific goals, while simultaneously emphasizing user privacy and complying with Google’s stringent data security protocols. By leveraging Ads Data Hub, you can effortlessly transfer your first-party data to BigQuery and merge it with comprehensive event-level ad campaign data sourced from Google. This integration of your data with Google's event information can uncover crucial insights, boost advertising performance, support the achievement of data-driven business goals, and enable more effective campaign optimization. The insights produced by Ads Data Hub are aggregated across user segments, allowing Google to provide more detailed data while ensuring the protection of user privacy. Designed with privacy as a core principle, Ads Data Hub offers a distinct functionality that sets it apart from traditional data warehousing systems. Even experienced experts accustomed to various clean room and data warehousing environments may need to modify their methods to effectively utilize Ads Data Hub. As a result, the learning curve involved in mastering this platform can significantly improve your proficiency in utilizing data for strategic decision-making, thereby enhancing overall business outcomes. Furthermore, the adaptability required for using Ads Data Hub can lead to more innovative marketing strategies tailored specifically to your audience.

Media

Media

Integrations Supported

Azure Machine Learning
Jupyter Notebook
Microsoft Power BI
Python

Integrations Supported

Google Ads
Google Campaign Manager 360
Google Cloud BigQuery
Google Display & Video 360
Hightouch
Octane11
YouTube

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Omnisient

Date Founded

2019

Company Location

South Africa

Company Website

omnisient.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

developers.google.com/ads-data-hub

Categories and Features

Data Clean Room

Not specified

Data Collaboration

Not specified

Categories and Features

Data Clean Room

Not specified

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