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What is OnAir?
Are you encountering the modern obstacles within the industry as you work to improve yield across various channels, all while avoiding inventory cannibalization and accommodating a range of sales strategies, such as Fixed Spots versus Ratings, in addition to differing delivery methods for both primary and secondary ads? These issues have a significant impact on a company's financial health, affecting both revenue generation and operational effectiveness. Operative’s OnAir Sales and Traffic platform, honed over two decades of experience, now boasts a new open architecture that effortlessly integrates with AOS and Freewheel, addressing these challenges without disrupting your current linear revenue streams. The airtime optimization engine significantly enhances revenue by facilitating the efficient scheduling of both commercial campaigns and promotional efforts. Moreover, sophisticated decision-support tools analyze various planning schedules in terms of cost and revenue, enabling the identification of the most lucrative schedules while ensuring optimal resource distribution. By adopting these cutting-edge solutions, organizations can experience notable enhancements in their overall business strategies and performance metrics, ultimately leading to a more streamlined operation. This proactive approach not only fosters growth but also positions companies to adapt to future changes in the marketplace.
What is FreeWheel SupplySuite?
Our supplier technology offers an integrated platform that facilitates effortless access to demand and efficient distribution across multiple endpoints. Utilize our technology to forge direct relationships with buyers, reduce fragmentation, and leverage both first- and third-party data sources. FreeWheel provides extensive capabilities that streamline the entire sales process, from strategic planning through to outcome assessment. Amplify the value of your inventory by employing advanced data enablement solutions. With a focus on centralized inventory management, you can strategically plan and forecast targeted campaigns while utilizing both first- and third-party data. Increase revenue by harnessing aggregated API connections to current buyers as well as new demand partners. Manage your inventory effectively across all devices with workflows that guarantee seamless system-to-system transaction delivery for orders, adjustments, and makegoods. Unify your inventory and advertising decision-making across all screens and platforms, unlocking additional revenue potential. Assess the effectiveness of your campaigns and leverage insights to inform your future strategies. This comprehensive approach not only keeps you competitive but also positions you for sustained growth in an evolving marketplace. By continuously adapting to changes and utilizing data-driven insights, you can ensure long-term success.
Integrations Supported
ASTRAD DSP
FreeWheel Beeswax
FreeWheel DemandSuite
FreeWheel Strata
API Availability
API Availability
Has API
Pricing Information
Pricing not provided
Pricing Information
$10,000 per month
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
Training Options
Documentation Hub
Webinars
On-Site Training
Company Facts
Organization Name
SintecMedia
Date Founded
2000
Company Location
United States
Company Website
www.operative.com/onair/
Company Facts
Organization Name
FreeWheel
Company Location
Netherlands
Company Website
www.freewheel.com/supplysuite
Categories and Features
Public Relations
Not specified
Categories and Features
Supply-Side Platforms (SSP)
Not specified