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What is OnAudience?

OnAudience stands out as a global frontrunner in providing high-quality, customized audience segments tailored for digital marketers, along with specialized data enrichment solutions. Our comprehensive desktop data covers 200 markets, utilizing a universally recognized taxonomy and offering over 1,000 pre-defined segments. Each user profile is carefully structured around demographic data, personal interests, and buying intentions, ensuring precision in targeting. Moreover, we also create bespoke segments tailored to specific client needs. Data Management Platforms (DMPs) are instrumental in streamlining your digital marketing strategies by facilitating the management of customer information and enabling the creation of targeted segments for upcoming campaigns. Clients can segment their audience based on unique products, market sectors, or various characteristics to deliver ads that resonate on a personal level. OnAudience provides access to one of the most extensive databases of client profiles globally, featuring an astonishing 27 billion user profiles, which significantly expands your potential customer reach. With such vast resources at your fingertips, pinpointing your ideal audience has never been more accessible, making your marketing efforts more efficient than ever before.

What is Audiense?

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Media

Media

Integrations Supported

Intuizi

Integrations Supported

Brandwatch
Buffer
Hootsuite
Lumen by Talkwalker
Meltwater
Pulsar Platform
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

OnAudience

Date Founded

2016

Company Location

United Kingdom

Company Website

www.onaudience.com

Company Facts

Organization Name

Audiense

Date Founded

2011

Company Location

United Kingdom

Company Website

audiense.com

Categories and Features

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Intelligence

Not specified

Influencer Marketing

Influencer Discovery
Social Media Monitoring

Market Research

Benchmarking
Data Management
Sample Management

Marketing Analytics

Social Media Metrics

Performance Marketing

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Keyword Filtering
Multi-Account Management

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Dashboard

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