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What is OnPoint CORTEX?

OnPoint’s CORTEX™ is an advanced analytics platform designed to leverage both historical information and the insights of your process engineers to increase profitability by enhancing operational effectiveness, which encompasses improved production rates and minimized downtime. In contrast to conventional regression or statistical techniques, CORTEX employs machine learning in conjunction with robust computational power, enabling it to extract valuable insights from complex process data. Users can upload their data in its native format, and CORTEX will seamlessly clean it, address any missing values, and effectively handle categorical variables. Additionally, the platform offers tools for visualizing and removing outliers while allowing users to add rows and columns to investigate which variables have a significant influence on their processes. With its innovative algorithm, CORTEX eliminates the need for users to hunt for the best model, as MaGE produces a wide array of models along with a finely tuned ensemble model and provides performance metrics for each. Furthermore, CORTEX not only enhances decision-making through data but also equips users with the tools necessary to confidently navigate the complexities of their operational landscapes. Ultimately, CORTEX enables users to transform their data into actionable insights with remarkable efficiency.

What is ADARA Cortex?

ADARA Cortex signifies a groundbreaking evolution in our array of data solutions, delivering essential insights into traveler behavior that empower hyper-personalization in all digital marketing efforts. This cutting-edge platform leverages real-time travel intentions and consumer preferences gathered from a vast network of over 850 million active traveler profiles within ADARA’s Data Co-op, emphasizing interactions that extend beyond the immediate reach of your brand. By enhancing digital marketing initiatives, ADARA Cortex significantly boosts return on investment across various consumer engagement platforms, such as programmatic advertising, search engines, social media, television, email campaigns, and websites. As a prime example, one major airline employed ADARA's data to enhance the efficiency of its bidding strategies in paid Google Search campaigns, leading to an impressive 29% decrease in cost-per-acquisition and an astonishing 95% increase in click-through rates for unbranded search terms. Additionally, ADARA Cortex provides a personalized data experience through the Cortex Catalog, a user-friendly self-service platform designed for users to discover, evaluate, and activate the data sets that align with their unique needs. This comprehensive approach to data application not only simplifies marketing strategies but also equips brands with the tools necessary to effectively seize new travel trends. Ultimately, ADARA Cortex sets a new standard in the industry by merging advanced analytics with actionable insights.

Media

Media

Integrations Supported

Integrations Supported

AWS Marketplace
Hedgehog

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Not specified

Training Options

Not specified

Training Options

Not specified

Company Facts

Organization Name

OnPoint - A Koch Engineered Solutions Company

Company Location

United States

Company Website

www.onpointsolutions.com/cortex/

Company Facts

Organization Name

ADARA

Date Founded

2005

Company Location

United States

Company Website

adara.com/cortex/

Categories and Features

Predictive Analytics

AI / Machine Learning
Data Mining
Demand Forecasting
Modeling & Simulation

Categories and Features

Personalization

Not specified

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