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What is OnPoint CORTEX?

OnPoint’s CORTEX™ is an advanced analytics platform designed to leverage both historical information and the insights of your process engineers to increase profitability by enhancing operational effectiveness, which encompasses improved production rates and minimized downtime. In contrast to conventional regression or statistical techniques, CORTEX employs machine learning in conjunction with robust computational power, enabling it to extract valuable insights from complex process data. Users can upload their data in its native format, and CORTEX will seamlessly clean it, address any missing values, and effectively handle categorical variables. Additionally, the platform offers tools for visualizing and removing outliers while allowing users to add rows and columns to investigate which variables have a significant influence on their processes. With its innovative algorithm, CORTEX eliminates the need for users to hunt for the best model, as MaGE produces a wide array of models along with a finely tuned ensemble model and provides performance metrics for each. Furthermore, CORTEX not only enhances decision-making through data but also equips users with the tools necessary to confidently navigate the complexities of their operational landscapes. Ultimately, CORTEX enables users to transform their data into actionable insights with remarkable efficiency.

What is Maximus?

Maximus is an all-encompassing platform designed for marketing mix modeling, advanced analytics, and precise measurement. Built using R, it incorporates state-of-the-art machine learning and statistical methodologies to provide deep insights. The platform assesses previous marketing initiatives to gauge their influence on sales and return on investment, while also projecting future results. It presents both automated and manual modeling options, complemented by a recommender system that identifies the most suitable models for users. This allows marketers to easily compare different models and modify variables to suit their needs. Moreover, it facilitates the classification of variables such as media channels, promotions, and seasonal trends. Comprehensive reports and visual representations highlight the specific contributions to sales, reinforcing its value for marketers aiming for data-driven strategies. By combining these diverse features, Maximus empowers marketers to make well-informed choices backed by thorough analytics, ultimately enhancing their overall marketing effectiveness.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OnPoint - A Koch Engineered Solutions Company

Company Location

United States

Company Website

www.onpointsolutions.com/cortex/

Company Facts

Organization Name

Sapience

Company Website

www.sapience.ae/marketing-mix-modeling-tool/

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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