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What is OneTrust Consent & Preferences?

OneTrust's Consent & Preferences solution enables organizations to establish trustworthy digital interactions by streamlining the process of managing consent and preferences, thereby enhancing transparency for consumers while complying with global privacy regulations. This innovative solution empowers businesses to assess their websites and applications for cookies and tracking technologies, implement governance over digital tracking practices, and provide customized consent experiences using adaptable templates. By giving users greater control over their consent and preferences, OneTrust not only improves personalized communication but also reinforces data privacy with every engagement, ultimately building a foundation of trust and loyalty between brands and their customers. Additionally, this strategy not only satisfies regulatory obligations but also nurtures a stronger connection between users and businesses, resulting in ongoing engagement and a more loyal customer base. Ultimately, companies that prioritize these aspects can expect to see long-term benefits in customer retention and satisfaction.

What is MyPreferences?

MyPreferences is a robust solution designed for enterprises to effectively manage customer preferences and consent, amalgamating zero-party data that comprises communication options, consents, personalization preferences, demographic details, psychographics, and customer opinions, thus offering businesses a unified and immediate insight into the engagement preferences of each individual customer. This platform enables organizations to collect and manage preferences across various customer interaction platforms, including email, mobile, social media, websites, contact centers, and direct mail, all while sustaining a centralized consent repository that logs historical consent and ensures compliance with relevant regulations. With its flexible, API-driven data framework and an intuitive, no-code design interface, MyPreferences empowers marketers to independently create and launch multilingual, adaptable preference center pages without requiring assistance from developers. The platform also includes integrated reporting and dashboard functionalities that allow teams to assess the use of zero-party data, track opt-out rates, perform segmentation, and identify significant trends in customer preferences, thereby enhancing the strategic decision-making capabilities for businesses. Moreover, these features guarantee that organizations can successfully interact with their customers while upholding privacy and consent standards, ultimately fostering trust and loyalty in the customer relationship.

Media

Media

Integrations Supported

Adobe Real-Time CDP
Amazon Redshift
Amazon S3
HubSpot CRM
Ketch
Magento
OneTrust Privacy Automation
OneTrust Tech Risk and Compliance
Oracle Cloud Infrastructure
Oracle Cloud Marketplace
Oracle Database
Oracle Sales
PostgreSQL
SAP Sales Cloud
Sage 100
Salesforce
Salesforce Agentforce Marketing
Shopify
Skypher
TYPO3

Integrations Supported

Adobe Real-Time CDP
Amazon Redshift
Amazon S3
HubSpot CRM
Ketch
Magento
OneTrust Privacy Automation
OneTrust Tech Risk and Compliance
Oracle Cloud Infrastructure
Oracle Cloud Marketplace
Oracle Database
Oracle Sales
PostgreSQL
SAP Sales Cloud
Sage 100
Salesforce
Salesforce Agentforce Marketing
Shopify
Skypher
TYPO3

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OneTrust

Date Founded

2016

Company Location

United States

Company Website

www.onetrust.com/solutions/consent-and-preferences/

Company Facts

Organization Name

PossibleNOW

Date Founded

2000

Company Location

United States

Company Website

www.possiblenow.com/products/mypreferences/

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

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