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What is OneTrust Consent & Preferences?

OneTrust's Consent & Preferences solution enables organizations to establish trustworthy digital interactions by streamlining the process of managing consent and preferences, thereby enhancing transparency for consumers while complying with global privacy regulations. This innovative solution empowers businesses to assess their websites and applications for cookies and tracking technologies, implement governance over digital tracking practices, and provide customized consent experiences using adaptable templates. By giving users greater control over their consent and preferences, OneTrust not only improves personalized communication but also reinforces data privacy with every engagement, ultimately building a foundation of trust and loyalty between brands and their customers. Additionally, this strategy not only satisfies regulatory obligations but also nurtures a stronger connection between users and businesses, resulting in ongoing engagement and a more loyal customer base. Ultimately, companies that prioritize these aspects can expect to see long-term benefits in customer retention and satisfaction.

What is MyPreferences?

MyPreferences is a robust solution designed for enterprises to effectively manage customer preferences and consent, amalgamating zero-party data that comprises communication options, consents, personalization preferences, demographic details, psychographics, and customer opinions, thus offering businesses a unified and immediate insight into the engagement preferences of each individual customer. This platform enables organizations to collect and manage preferences across various customer interaction platforms, including email, mobile, social media, websites, contact centers, and direct mail, all while sustaining a centralized consent repository that logs historical consent and ensures compliance with relevant regulations. With its flexible, API-driven data framework and an intuitive, no-code design interface, MyPreferences empowers marketers to independently create and launch multilingual, adaptable preference center pages without requiring assistance from developers. The platform also includes integrated reporting and dashboard functionalities that allow teams to assess the use of zero-party data, track opt-out rates, perform segmentation, and identify significant trends in customer preferences, thereby enhancing the strategic decision-making capabilities for businesses. Moreover, these features guarantee that organizations can successfully interact with their customers while upholding privacy and consent standards, ultimately fostering trust and loyalty in the customer relationship.

Media

Media

Integrations Supported

Jscrambler
Ketch
OneTrust Data Use Governance
OneTrust Privacy Automation
OneTrust Tech Risk and Compliance
Skypher

Integrations Supported

Amazon Redshift
HubSpot CRM
Magento
Microsoft Dynamics 365
Microsoft SharePoint
NetSuite
Oracle Cloud Infrastructure
Oracle Database
Oracle Sales
PostgreSQL
Sage 100
Salesforce
Salesforce Agentforce Marketing
Shopify

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Version

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

OneTrust

Date Founded

2016

Company Location

United States

Company Website

www.onetrust.com/solutions/consent-and-preferences/

Company Facts

Organization Name

PossibleNOW

Date Founded

2000

Company Location

United States

Company Website

www.possiblenow.com/products/mypreferences/

Categories and Features

Categories and Features

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