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What is Open Web Analytics?

Open Web Analytics (OWA) is an open-source web analytics framework that is both free and designed to give you full control over how you collect and analyze data related to your websites and applications. Whether you choose to run OWA on your own domain or seamlessly integrate it into your web application, it offers a level of customization that allows for adjustments based on your unique requirements. The framework supports tracking for various platforms, including WordPress and MediaWiki, and is capable of monitoring administrative events as well. OWA is equipped with numerous standard metrics, dimensions, and reports that enhance your understanding of the collected data. With a comprehensive data access API, it allows for integration with raw data, enabling detailed analyses. Additionally, OWA adheres to GDPR and other privacy standards, ensuring the protection of user information. In addition to its standard analytics capabilities, OWA includes various advanced features that are frequently absent in other open-source options. Its intuitive dashboard provides a clear overview of your analytics, allowing you to delve into individual web page performance, including the pages users visit before and after. You can also assess the clickstream of anonymized user sessions, offering valuable insights into user behavior and navigation trends. Overall, this extensive array of features positions OWA as a formidable tool for anyone aiming to enhance their online presence and make data-driven decisions. By leveraging OWA, users can significantly improve their understanding of site interactions and optimize their content strategies effectively.

What is Bright Analytics?

Bright Analytics presents a flexible analytics platform that seamlessly integrates solutions for acquiring, preparing, analyzing, and sharing data into a unified system. We work hand in hand with our clients to create an analytics stack that emphasizes both adaptability and growth potential. Whether you need an all-encompassing solution or a means to efficiently manage your data, our experienced team is here to help. Understanding the importance of dependable support, Bright Analytics guarantees that all essential data sources for analysis are consolidated within one platform. Each organization has distinct needs, which is why we steer clear of inflexible templates; our platform can connect to numerous data sources, enabling you to highlight them individually in your reports or combine them into bespoke calculated metrics. Furthermore, Bright Analytics takes great care in organizing and preparing your data sources, which culminates in a comprehensive data set that aligns with your business goals and enhances your decision-making abilities. By prioritizing customization and support, we demonstrate our commitment to empowering businesses in a data-centric environment, ensuring they have the tools necessary to succeed and adapt in a rapidly evolving market.