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What is OpenText Optimost?

Craft engaging and personalized websites by employing geotargeting alongside online customer segmentation strategies. By optimizing a website, businesses can significantly enhance the online customer experience using various experimental approaches, including insights gained from A/B testing tools and multivariate testing techniques. The most efficient website optimization solutions enable companies to boost conversion rates, whether they are concentrating on specific landing pages or entire websites. Through Optimost, organizations can easily create targeted audience segments based on diverse characteristics and preferences. Marketers are equipped to swiftly design and assess content with powerful self-service A/B testing, which offers on-the-glass editing, real-time previews, and comprehensive reports to identify the best-performing options. Additionally, OpenTextâ„¢ Managed Services delivers expert consultations and specialized training, allowing organizations to leverage insights across various areas, such as best practices, testing methods, and campaign results. This extensive support not only improves overall performance but also empowers teams to adopt data-driven strategies that promote continuous enhancement in their digital marketing efforts, ultimately leading to greater customer satisfaction and loyalty.

What is Adobe Target?

Constantly assess and improve each interaction with accuracy. By utilizing Adobe's extensive optimization suite, you can tap into AI-powered testing, customized experiences, and expansive automation, enabling you to pinpoint the distinctive individual within a sea of users. This tailored strategy fosters outstanding satisfaction for every participant. The cornerstone of exceptional experiences is the unwavering focus on individual preferences. Make use of our dynamic and integrated profile system to guarantee an elevated experience across every channel. Relying on isolated tests in separate settings proves to be unproductive; instead, conduct seamless testing across all platforms whenever needed. The role of AI in modern optimization strategies cannot be overstated. Effortlessly personalize and test for each visitor using artificial intelligence with a single click. Ultimately, providing extraordinary customer experiences requires the implementation of high-quality tools that streamline this process effectively. Additionally, staying attuned to evolving user needs will further enhance the effectiveness of your optimization efforts.

Media

Media

Integrations Supported

Contentsquare
Adobe Analytics
Adobe Commerce
Adobe Experience Cloud
Adobe Experience Manager
Adobe Experience Platform
Adobe GenStudio
Black Crow AI
Dotaki
Insightech
Invoca
Narvar
RIVN
Skypoint AI Platform
Syntasa

Integrations Supported

Contentsquare
Adobe Analytics
Adobe Commerce
Adobe Experience Cloud
Adobe Experience Manager
Adobe Experience Platform
Adobe GenStudio
Black Crow AI
Dotaki
Insightech
Invoca
Narvar
RIVN
Skypoint AI Platform
Syntasa

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenText

Date Founded

1991

Company Location

Canada

Company Website

opentext.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/marketing/target.html

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Feature Management

A/B Testing
Entitlement Management
Feature Alerts
Feature Flag / Toggle
Feature Rollout Management
KPI Monitoring
Kill Switch
Multivariate Testing
Product Experimentation
Whitelist Creation

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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