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What is OpenX?

Leading the way in digital marketing, OpenAudience facilitates the engagement of every adult with an online presence across multiple devices, screens, and households on the open web. This cutting-edge platform acts as a groundbreaking solution for people-based marketing, providing distinctive features that improve advertising effectiveness and ease of use throughout the expansive open web landscape. Built on three core principles, it emphasizes a privacy-first approach while seamlessly incorporating data with exceptional accuracy and precision. This empowers brands to uncover authentic insights into their customers and target audiences, ultimately enhancing advertising performance and maximizing returns. With its unparalleled reach into the open web, OpenX boasts unmatched expertise in navigating this digital arena, drawing on over a decade of experience managing the industry's largest and most esteemed independent ad exchange for substantial impact. Consequently, marketers can adeptly maneuver through the intricacies of digital advertising, harnessing the full potential of a strong and efficient platform, thereby setting themselves up for sustained success in their campaigns.

What is AdPushup?

Enterprise media now boasts an innovative Ad Revenue Optimization Platform aimed at maximizing revenue generation for content creators around the globe. This platform connects users to over 50 premium advertising exchanges and employs cutting-edge ad serving technology to provide extensive ad operations assistance. With a unified interface, our solution guarantees that each ad impression on your site generates the highest possible profit. The user-friendly visual ad manager allows individuals to easily design new ad units and layouts with just a few clicks. Moreover, our layout optimizer, driven by machine learning, promotes revenue growth through automated A/B testing strategies. Publishers are empowered to open their ad inventory to real-time bids from multiple demand partners, while our smart system intelligently selects the optimal number of partners to ensure maximum yield for every impression. We are committed to aiding publishers in recovering revenue lost to ad blockers while adhering to the stringent user experience standards established by Acceptable Ads guidelines. By utilizing our platform, publishers can significantly increase their earnings and refine their entire advertising approach. This transformative solution not only enhances revenue but also streamlines the ad management process, allowing creators to focus more on content production.

Media

Media

Integrations Supported

ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Unified Ad Marketplace (UAM)
BlueConic
Bucksense
DV Publisher Suite
Flowplayer
FreeWheel Beeswax
Madgex
Mile
Mochahost
PubGalaxy
PubPower
Snigel
Tapad
Vuukle
diDNA

Integrations Supported

ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Unified Ad Marketplace (UAM)
BlueConic
Bucksense
DV Publisher Suite
Flowplayer
FreeWheel Beeswax
Madgex
Mile
Mochahost
PubGalaxy
PubPower
Snigel
Tapad
Vuukle
diDNA

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OpenX

Date Founded

2008

Company Location

United States

Company Website

www.openx.com

Company Facts

Organization Name

AdPushup

Company Location

India

Company Website

www.adpushup.com

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

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