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What is Operative.One?

Are you struggling to optimize yield across different channels, create effective inventory and pricing strategies, and improve your tracking and billing systems? These components are critical for the success of any advertising business. Acknowledging this demand, Operative has developed the Operative Digital Platform, specifically designed to integrate with your existing operations while steering you toward your future goals. While the idea of transitioning may seem overwhelming, Operative ensures you can be fully functional in just 8 weeks, thanks to our dedicated automation tools for migration and a dependable, scalable implementation process. There’s no need to postpone evaluating your post-DSM environment; you can move to your new platform ahead of the deadline, which will facilitate reporting and optimize processes throughout your organization. Operative has a proven track record of assisting clients in achieving substantial returns on investment by leveraging the Operative.One® platform to efficiently manage their digital advertising operations, ensuring that your business is prepared for both current and future challenges. By opting for Operative, you not only enhance your operational efficiency but also equip your business to excel in a constantly changing marketplace. This partnership enables you to focus on your core business while we handle the complexities of digital advertising management.

What is OpenX?

Leading the way in digital marketing, OpenAudience facilitates the engagement of every adult with an online presence across multiple devices, screens, and households on the open web. This cutting-edge platform acts as a groundbreaking solution for people-based marketing, providing distinctive features that improve advertising effectiveness and ease of use throughout the expansive open web landscape. Built on three core principles, it emphasizes a privacy-first approach while seamlessly incorporating data with exceptional accuracy and precision. This empowers brands to uncover authentic insights into their customers and target audiences, ultimately enhancing advertising performance and maximizing returns. With its unparalleled reach into the open web, OpenX boasts unmatched expertise in navigating this digital arena, drawing on over a decade of experience managing the industry's largest and most esteemed independent ad exchange for substantial impact. Consequently, marketers can adeptly maneuver through the intricacies of digital advertising, harnessing the full potential of a strong and efficient platform, thereby setting themselves up for sustained success in their campaigns.

Media

Media

Integrations Supported

ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Unified Ad Marketplace (UAM)
Bucksense
DV Publisher Suite
FreeWheel Beeswax
Google Ad Manager
Mile
Mochahost
Pontiac Intelligence
PubGalaxy
PubMatic
PubPower
Salesforce
Snigel
Tapad
Vuukle
diDNA

Integrations Supported

ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Unified Ad Marketplace (UAM)
Bucksense
DV Publisher Suite
FreeWheel Beeswax
Google Ad Manager
Mile
Mochahost
Pontiac Intelligence
PubGalaxy
PubMatic
PubPower
Salesforce
Snigel
Tapad
Vuukle
diDNA

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Operative

Date Founded

2000

Company Location

United States

Company Website

www.operative.com/operative-one/

Company Facts

Organization Name

OpenX

Date Founded

2008

Company Location

United States

Company Website

www.openx.com

Categories and Features

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

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