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What is OptiFlow Merchant?

OptiFlow Merchant offers builders merchants and trade suppliers an advanced AI sales assistant called Otis. This innovative tool is created to manage product inquiries, produce quotes verified for pricing and stock availability, and oversee orders both online and at trade counters, all while seamlessly integrating with existing ERP systems like Epicor BisTrack and Prophet 21, Kerridge K8, Intact iQ, Microsoft Dynamics 365 Business Central, SAP Business One, OGL, Sage 200, and Merchanter, as well as renowned ecommerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce. Instead of replacing the ERP systems, Otis functions within them, thereby enhancing their capabilities. In addition, OptiFlow Technologies offers a variety of other useful tools, such as OptiFlow Quote for immediate priced estimates based on job descriptions or material lists, a WhatsApp agent, an AI receptionist named OptiFlow Lite, and OptiFlow Watch for monitoring contracts and costs, along with more than 25 free trade calculators. These solutions are specifically crafted for businesses in the UK and Ireland, providing a customized approach to meet local demands. By equipping merchants and suppliers with this extensive range of services, OptiFlow Merchant aims to streamline operations and elevate the quality of customer interactions, ultimately fostering a more efficient business environment. Each tool is designed to work harmoniously together, creating a cohesive ecosystem that supports growth and adaptability in a competitive market.

What is Flusia?

Flusia is a cloud-driven customer relationship management platform tailored for small to medium-sized businesses, including sales teams, agencies, and professional service providers. It unifies features like contact management, lead generation, sales tracking, quotations, and customer interactions into a single collaborative platform, complemented by tools for calendars, email, and WhatsApp to boost sales performance. Teams can efficiently oversee projects, tasks, appointments, and client portals, while visual workflows facilitate specific CRM tasks through automation. Furthermore, its marketing capabilities include campaign newsletters and performance analytics, along with invoicing, inventory management, and e-commerce features available across various plans or as add-ons. Integration with well-known services like Google Workspace, Microsoft 365, Fatture in Cloud, WooCommerce, and Shopify guarantees smooth synchronization of customer information, calendars, orders, and billing data. Flusia is accessible as a web service with pricing tiers that reflect team size, making it adaptable for expanding enterprises. The platform’s flexibility not only improves operational productivity but also cultivates stronger client relationships through enhanced communication and organization. Additionally, the user-friendly interface ensures that teams can quickly adapt and maximize the benefits of the system.

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Integrations Supported

Shopify
WhatsApp
WooCommerce
BigCommerce
Magento

Integrations Supported

Shopify
WhatsApp
WooCommerce
ChatGPT
Claude
Gmail
Google Calendar
Google Drive
Google Meet
Grain
Microsoft Dynamics 365 Business Central
Model Context Protocol (MCP)

API Availability

API Availability

Has API

Pricing Information

Contact for pricing

Pricing Information

€49/month
Neural starts at €49/month for the 1–5-user tier; pricing is by team-size tier, not per user. Annual billing is 20% less. Quantum starts at €89/month and Matrix at €119/month. Prices exclude VAT. Optional Newsletter starts at €6/month; Warehouse + WooCommerce costs €59/month. Guided onboarding is optional and costs €199 one time.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

OptiFlow Technologies

Date Founded

2025

Company Location

United Kingdom

Company Website

optiflowtechnologies.io

Company Facts

Organization Name

Obly

Date Founded

2023

Company Location

Italy

Company Website

flusia.it/en/

Categories and Features

AI Sales Agents

Not specified

Categories and Features

CRM

Not specified

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