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Booking Direct

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What is Optima?

Elevate your guests' experiences by allowing them to secure the most competitive rates through direct bookings on your website with the Optima Smart web booking engine. Managing prices, inventory, and restrictions associated with OTAs has become simpler than ever before. This user-friendly approach extends to critical functions like room upgrades and payment processing as well. Our research into customer revenue trends indicates that every client utilizing Optima has seen consistent revenue growth over time. We offer customized solutions tailored to your unique requirements, whether you oversee a boutique hotel, are part of a larger chain, or manage an apartment or guest house. Our dedicated support and development teams are passionate about delivering the most effective software solutions, ensuring you receive guidance throughout the entire process. With all our implementation and training personnel coming from hospitality backgrounds, we truly grasp the challenges you face. We are committed to helping you focus on what matters most: providing an outstanding experience for your guests while we manage the technical complexities. By joining forces with us, you can enhance your property management capabilities and create a warm and inviting atmosphere for every visitor. Together, we can transform your operational efficiency and guest satisfaction, setting your establishment apart in a competitive market.

What is Booking Direct?

The booking engine plays a crucial role in shaping the customer experience, serving as the starting point for guests' interactions with your brand rather than merely being a part of the reception process. When implemented effectively, it can significantly increase conversion rates, drive additional revenue, and raise average daily rates (ADR). Our unique booking engine solution, BOOKING DIRECT, is recognized as a top-tier option in the market, crafted to be user-friendly, intuitive, and seamlessly integrated. It guarantees a smooth and responsive booking experience across various devices, including smartphones, tablets, and desktops. With its fully customizable framework, it offers support for multiple languages and currencies, ensuring it aligns seamlessly with your brand's website while providing an efficient checkout process along with integrations for social media platforms like Facebook and Google+. The user experience remains coherent from the initial search phase to the final booking stage, maintaining your URL throughout the process—eliminating any redirections or pop-ups that might interrupt the user's journey. In addition, it enhances the overall guest experience by providing numerous add-on options, which can lead to increased opportunities for incremental revenue. Not only does a well-crafted booking engine simplify the reservation process, but it also fosters brand loyalty and customer satisfaction, creating a lasting impression on your guests. This commitment to a seamless experience can ultimately differentiate your brand in a competitive marketplace.