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What is Oracle Infinity?

Monitor digital interactions as they happen, utilize insights derived from that data, and recommend timely actions to enhance the online experience for customers exactly when it is required. Oracle Infinity Behavioral Intelligence enriches the digital journey of customers in real time, ensuring that their online activities are not only relevant but also customized to their individual preferences. By tapping into real-time customer behaviors, companies can adjust their strategies to boost the overall experience. Cultivate deeper engagement and loyalty by providing content, promotions, and offers that resonate with the unique interests of every visitor, customer, or potential client. Establish a flexible system that adapts as your business evolves. Built on a pioneering big data infrastructure, Oracle Infinity acts as a digital intelligence tool that offers outstanding data collection and accessibility features. Collect comprehensive information about each customer to gain valuable insights into their behaviors and design more personalized experiences. By integrating all online behavioral data into one unified repository, organizations can simplify analysis and improve decision-making processes. This proactive approach enables businesses to stay ahead of emerging trends while continuously adjusting to the dynamic needs of their audience, ultimately leading to a more effective strategy. Emphasizing the importance of agility, organizations can thrive in a competitive landscape by prioritizing customer-centric methodologies.

What is Air360?

Air360 is a comprehensive tool for digital experience analytics specifically designed for conversion rate optimization (CRO). This software aids in deciphering user actions on your website while uncovering previously unnoticed behaviors. Our emphasis is on providing user-friendly analytics tools that deliver actionable insights, enabling you to enhance your website efficiently and significantly increase your conversion rates. With Air360, optimizing your CRO process becomes straightforward and efficient: * No coding or tagging is necessary * You can segment users according to your preferences * A complete set of features is available to explore user behavior in depth * Additionally, our team of CRO experts is ready to assist you throughout the journey, ensuring you maximize your platform's potential. This level of support enhances your ability to make informed decisions based on real user data.

Media

Media

Integrations Supported

Eloqua
Oracle Audience Segmentation
Oracle Marketing
Oracle Maxymiser
Oracle Responsys

Integrations Supported

AB Tasty
Google Chrome
Kameleoon
Looker
Microsoft Power BI
SFTPPlus
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Sessions-based

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/digital-intelligence/

Company Facts

Organization Name

Air360

Date Founded

2016

Company Location

Japan

Company Website

www.air360.io

Categories and Features

Customer Intelligence

Not specified

Digital Analytics

Not specified

Web Analytics

Not specified

Categories and Features

Digital Analytics

Not specified

Digital Experience Platforms (DXP)

Alerts / Notifications
Personalization / Segmentation
Reporting / Analytics

Heatmap

Behavioral Mapping
Dashboard
Element Analytics
Embeddable Maps
For Sales
For Science
Territorial Mapping
Website Analytics

Session Replay

Mouse Tracking
Optimization Tools
Session Recording
User Experience Analysis
Visitor Segmentation

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

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