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What is Oracle Marketing?

Elevate your business growth and strengthen brand loyalty through Oracle CX Marketing, an all-encompassing set of digital marketing solutions within Oracle Cloud CX tailored for both B2B and B2C marketers. This powerful platform enables users to harness real-time data and customer insights to create customized experiences. By unifying customer interactions, purchases, and demographic data across diverse areas such as marketing, sales, service, and administrative functions, businesses can curate outstanding experiences for each customer. Collect data from various channels, apply intelligence on a large scale, and leverage insights to deliver personalized engagements at pivotal moments. This method empowers marketers to combine their intuition and creativity to craft captivating campaigns and memorable experiences for consumers. Concentrate on high-value clientele, refine lead generation processes, boost customer loyalty and growth, and ensure consistent, tailored communication across all platforms and geographical areas. In doing so, this comprehensive strategy not only enhances brand engagement but also prepares your business for lasting success in an increasingly competitive environment, ultimately ensuring relevance and adaptability in the ever-evolving market landscape.

What is CleverTap?

CleverTap is a comprehensive platform that combines analytics with customer engagement to tackle retention challenges effectively. Whether your app is in its infancy or boasts millions of monthly active users, it enables you to foster stronger connections with your audience, enhancing customer retention and overall lifetime value. By using CleverTap, brands can streamline their operations by avoiding the complexities and costs associated with managing multiple tools for analysis, segmentation, and user engagement across both mobile and web channels. For apps with over 100,000 monthly active users, CleverTap provides a 14-day trial, allowing for seamless integration and the flexibility to cancel whenever needed. Customer support is easily accessible directly from the dashboard, ensuring that users can receive assistance without any hidden fees or unexpected charges. With over 8,000 brands, such as Domino's, Vodafone, BookMyShow, and Gojek, relying on its scalable solutions, CleverTap has established itself as a trusted partner in the industry. This extensive network showcases the platform's effectiveness in driving user engagement and satisfaction.

Media

Media

Integrations Supported

Attend
Boltic
Cobalt
Compass
Foursquare
Gimbal Location Platform
MSG91
Mitto SMS
Oracle Audience Segmentation
Oracle Cloud CX
Oracle Digital Assistant
PlotProjects
Quickwork
RevenueCat
SSIS Integration Toolkit
Segment
SendGrid
Skillate
TUNE
Verloop.io

Integrations Supported

Attend
Boltic
Cobalt
Compass
Foursquare
Gimbal Location Platform
MSG91
Mitto SMS
Oracle Audience Segmentation
Oracle Cloud CX
Oracle Digital Assistant
PlotProjects
Quickwork
RevenueCat
SSIS Integration Toolkit
Segment
SendGrid
Skillate
TUNE
Verloop.io

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$200/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com

Company Facts

Organization Name

CleverTap

Date Founded

2013

Company Location

United States

Company Website

clevertap.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Categories and Features

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

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