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What is Oracle Marketing?

Elevate your business growth and strengthen brand loyalty through Oracle CX Marketing, an all-encompassing set of digital marketing solutions within Oracle Cloud CX tailored for both B2B and B2C marketers. This powerful platform enables users to harness real-time data and customer insights to create customized experiences. By unifying customer interactions, purchases, and demographic data across diverse areas such as marketing, sales, service, and administrative functions, businesses can curate outstanding experiences for each customer. Collect data from various channels, apply intelligence on a large scale, and leverage insights to deliver personalized engagements at pivotal moments. This method empowers marketers to combine their intuition and creativity to craft captivating campaigns and memorable experiences for consumers. Concentrate on high-value clientele, refine lead generation processes, boost customer loyalty and growth, and ensure consistent, tailored communication across all platforms and geographical areas. In doing so, this comprehensive strategy not only enhances brand engagement but also prepares your business for lasting success in an increasingly competitive environment, ultimately ensuring relevance and adaptability in the ever-evolving market landscape.

What is GoGoGuest?

Discover the key to optimizing your business strategy by merging guest data with our cutting-edge software to uncover and act on potential sales opportunities. Our approach offers a holistic and focused marketing strategy that enhances guest interactions while driving your business towards greater achievements. Recognizing the importance of your guests, we help you design customized customer journeys that begin with their first interaction with your brand, continue through their buying experience, and extend to bespoke engagement strategies. Our all-in-one platform enhances guest loyalty by allowing you to concentrate on your unique strengths. Each guest is unique, and our system gives you the tools to analyze their purchasing behaviors, geographic locations, and real-time insights. Ditch ineffective blanket marketing campaigns and harness the effectiveness of personalized loyalty programs while refining your menu options to ensure guests feel appreciated. Even when you possess all the necessary components for success, the overwhelming amount of data can be intimidating. By developing a thorough understanding of your guests' preferences and engagement trends, you can tweak your menus, optimize loyalty initiatives, and increase revenue across various ordering platforms. Through informed modifications, you'll not only fulfill but surpass your guests' expectations, fostering enduring relationships that encourage them to return time and time again, creating a cycle of loyalty that benefits your business in the long run. Ultimately, this comprehensive strategy not only enhances customer satisfaction but also ensures your business remains competitive in a rapidly evolving market.

Media

Media

Integrations Supported

Attend
Dyspatch
Eloqua
FunMobility DXP
GaggleAMP
LinkedIn Sales Navigator
Marcom Robot Data Enrichment Engine
Oracle Cloud CX
Oracle Digital Assistant
Oracle Infinity
Oracle Partner Relationship Management
Oracle Responsys
Oracle Service
Oracle Subscription Management
Oracle Unity Customer Data Platform
PFL Direct Mail
Square Appointments
Square POS
Square Payments
Square for Retail

Integrations Supported

Attend
Dyspatch
Eloqua
FunMobility DXP
GaggleAMP
LinkedIn Sales Navigator
Marcom Robot Data Enrichment Engine
Oracle Cloud CX
Oracle Digital Assistant
Oracle Infinity
Oracle Partner Relationship Management
Oracle Responsys
Oracle Service
Oracle Subscription Management
Oracle Unity Customer Data Platform
PFL Direct Mail
Square Appointments
Square POS
Square Payments
Square for Retail

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com

Company Facts

Organization Name

GoGoGuest

Date Founded

2016

Company Location

United States

Company Website

gogoguest.com

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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