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What is Orange Apron Media?

Collaborating with The Home Depot provides access to a vast network of 198 million distinct customers, accessible both online and through our 2,322 retail stores. Our website attracts an impressive 3.6 billion visits each year, creating a valuable platform to promote your brand. Advertisers can effectively engage with our customer base through Orange Apron Media. With our self-service options, you can utilize The Home Depot's advertising resources anytime, day or night. Moreover, you can take advantage of real-time, brand-specific analytics to rapidly refine your campaign strategies. Our committed support team is always on hand to assist with any questions you may have. In FY21, The Home Depot recorded 1.76 billion customer transactions, which significantly contributed to an extraordinary $6 billion sales increase. Typically, our advertising partners see returns that are more than double their ad investments. You can advertise through multiple channels owned by The Home Depot, including in-grid placements, sponsored product carousel ads, prominent banners at the top of pages, and customized email campaigns. This partnership offers the chance to reach specific target audiences while providing numerous opportunities for customizing your advertising strategies. Furthermore, utilizing our well-established reputation can greatly enhance your brand's visibility while driving its success even further. This synergy between your brand and The Home Depot can lead to innovative marketing solutions that foster growth and engagement.

What is NIQ Activate?

In the contemporary market landscape, building partnerships between retailers and brands to boost customer value is crucial. Companies within grocery, drug, and specialty sectors can prosper alongside their brand collaborators by implementing solutions that focus on omnichannel personalization, retail media, and the monetization of data. The platform facilitates self-service customer analytics and targeted outreach, leveraging automated data science to enhance engagement. With marketing interactions powered by AI, businesses can effectively connect with customers on a personalized level across multiple channels. Additionally, this platform fosters seamless opportunities for brand collaboration, enabling the monetization of data and media assets for mutual benefit. By utilizing AI, NIQ Activate's retail media solution allows retailers to elevate their profit margins through the efficient establishment of their retail media networks, supported by comprehensive data management and automated activation processes. Moreover, NIQ Activate empowers both retailers and brands to proactively identify risks and seize promotional opportunities, optimizing their offers and advertisements. The advanced predictive audience-building capabilities of NIQ Activate enable businesses to create hyper-targeted advertisements that resonate with customer preferences while aligning with brand goals, ensuring a more impactful marketing strategy. This strategic alignment ultimately cultivates a vibrant retail ecosystem where collaborative efforts can truly thrive, enhancing overall market competitiveness.

Media

Media

Integrations Supported

Microsoft 365
Nielsen Marketing Cloud
Precoro
QuickBooks Online

Integrations Supported

Microsoft 365
Nielsen Marketing Cloud
Precoro
QuickBooks Online

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Home Depot

Date Founded

2000

Company Location

United States

Company Website

www.homedepot.com/c/Retail_Media_Advertising_Solutions

Company Facts

Organization Name

NIQ Activate

Date Founded

2014

Company Location

United States

Company Website

niqactivate.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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