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What is Osum?

With just a single click, you can gain instant access to an extensive array of research, including SWOT analyses, buyer personas, and insights into potential growth opportunities for any product or business, enabling you to focus on strategic planning and execution. By meticulously examining and integrating all aspects of product research—from its design attributes to its functional capabilities—and evaluating customer feedback, you can formulate highly effective actionable strategies. According to DemandGen, employing these strategies has the potential to yield an impressive 175% increase in revenue, a 10% enhancement in lead generation, and a lead conversion process that is 72% faster. Furthermore, by pinpointing the demographics, personality traits, and professional interests of your target audience, you can implement a strategy that ITSMA reports has assisted 90% of companies in emulating customer behavior, resulting in a deeper understanding of their ideal buyer profiles and ultimately improving marketing effectiveness and fostering growth. This method not only allows businesses to respond more rapidly to market shifts but also helps in fine-tuning their product offerings to align more closely with consumer expectations, thereby creating a more competitive edge in the marketplace. Ultimately, leveraging these insights can significantly transform your approach to market engagement.

What is Aurora?

Aurora is a cutting-edge market research platform that enhances efficiency while delivering exceptional insights to businesses of all sizes, no matter their experience level with research. Business leaders can move beyond intuition and lengthy online searches to make informed decisions, as they can now access precise, real-time information almost instantaneously. By integrating GenAI with reliable and distinctive data, Aurora provides a user-friendly platform specifically designed for investors, small and medium-sized enterprises, and startups. What sets Aurora apart is its commitment to transparency, offering clear calculations, URL references for easy fact-checking, and a comprehensive list of assumptions underlying its models. Their initial product successfully serves both startups and venture capitalists, and they are rapidly expanding their offerings to include features like competitive intelligence, audience segmentation, and detailed personas. As Aurora grows, it continues to explore innovative solutions to meet the evolving needs of the market.

Media

Media

Integrations Supported

Crypto Backoffice

Integrations Supported

Crypto Backoffice

API Availability

Has API

API Availability

Has API

Pricing Information

$134.99 per month
Free Trial Offered?
Free Version

Pricing Information

$19.99 monthly
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Osum

Date Founded

2020

Company Website

osum.com

Company Facts

Organization Name

Aurora

Date Founded

2024

Company Location

United States

Company Website

tryaurora.io

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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