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What is Osum?

With just a single click, you can gain instant access to an extensive array of research, including SWOT analyses, buyer personas, and insights into potential growth opportunities for any product or business, enabling you to focus on strategic planning and execution. By meticulously examining and integrating all aspects of product research—from its design attributes to its functional capabilities—and evaluating customer feedback, you can formulate highly effective actionable strategies. According to DemandGen, employing these strategies has the potential to yield an impressive 175% increase in revenue, a 10% enhancement in lead generation, and a lead conversion process that is 72% faster. Furthermore, by pinpointing the demographics, personality traits, and professional interests of your target audience, you can implement a strategy that ITSMA reports has assisted 90% of companies in emulating customer behavior, resulting in a deeper understanding of their ideal buyer profiles and ultimately improving marketing effectiveness and fostering growth. This method not only allows businesses to respond more rapidly to market shifts but also helps in fine-tuning their product offerings to align more closely with consumer expectations, thereby creating a more competitive edge in the marketplace. Ultimately, leveraging these insights can significantly transform your approach to market engagement.

What is Cascade Insights?

Cascade Insights is dedicated to providing market research and marketing services tailored specifically for the B2B sector, helping companies seize opportunities within the technology landscape. In the current business environment, the sales journey has largely shifted to a self-directed model, with a notable 68% of buyers preferring to perform their own research before finalizing their choices. Should your website fail to align with the needs and interests of prospective customers, or if your content is not readily discoverable during their search process, you may lose out on a wealth of potential leads. For organizations launching new solutions aimed at different audiences than their current offerings, conducting thorough buyer persona research is vital to developing an impactful initial marketing and sales approach. Cascade Insights is committed to serving the B2B tech industry, catering to a broad range of clients from well-established enterprise technology firms to innovative startups, and crafting customized strategies that address their specific challenges. By maintaining our exclusive focus on the B2B technology sector, we are able to deepen our expertise and enhance the effectiveness of the services we provide to our clients. This strategic approach not only boosts our clients' success but also reinforces our reputation as a leader in B2B market research and marketing services.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$134.99 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Osum

Date Founded

2020

Company Website

osum.com

Company Facts

Organization Name

Cascade Insights

Company Location

United States

Company Website

www.cascadeinsights.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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