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What is Otterfish?

Otterfish streamlines the creation and management of Facebook and Instagram Ads, specifically designed for small and medium-sized businesses that may not have the digital marketing expertise or resources. With its intuitive interface, anyone on your team can easily launch effective ads. The platform offers a comprehensive suite of tools, including ad creation, publishing, audience testing, and performance analytics, ensuring all your advertising needs are met. A free plan is available, encouraging users to explore its capabilities today. Furthermore, Otterfish acts as a centralized repository for all your content and related data. The innovative Creative Brainâ„¢ feature meticulously tags every image, ad, and product, allowing you to quickly find the most effective visuals for your offerings. You can also eliminate the guesswork of identifying target audiences and creative elements that resonate, as Audience tests enable you to choose an image and present it to real audience segments with relevant captions. This facilitates rapid comparisons across various audience groups, optimizing your advertising strategy with ease. Ultimately, Otterfish makes marketing your business more straightforward and efficient than ever before, ensuring you can focus on growth and engagement.

What is AdBraze?

Enhance your marketing workflow by minimizing the repetitive tasks faced by media buyers, while simultaneously boosting the productivity of your creative team. AdBraze provides an all-inclusive marketing solution aimed at facilitating your business's expansion. With ease, you can modify, refine, and implement variations of your successful creative assets. Utilize an omnichannel campaign launch feature along with customizable templates that cater to your desired audiences and strategies. Transferring creatives from Dropbox or Google Drive to Facebook is as simple as sharing a link to your data storage. Streamline your entire workflow on a single platform, encompassing the assignment of creative tasks all the way to campaign launches. The incorporation of a task manager enhances interdepartmental communication, leading to more effective and productive collaborations. From a unified dashboard, you can initiate your campaigns across any account and platform of your choice. Furthermore, organized data on all team members allows for efficient performance assessments of each manager, promoting accountability and growth. This optimized approach not only saves valuable time but also encourages teams to concentrate on creativity and innovation, fostering a dynamic work environment. Ultimately, embracing this system can lead to more cohesive teamwork and successful marketing outcomes.

Media

Media

Integrations Supported

Dropbox
Facebook
Facebook Ads
Google Drive
Instagram
Instagram Ads
Pinterest
Snapchat
TikTok

Integrations Supported

Dropbox
Facebook
Facebook Ads
Google Drive
Instagram
Instagram Ads
Pinterest
Snapchat
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

$19.99 per user per month
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Otterfish

Date Founded

2020

Company Location

New Zealand

Company Website

otterfish.com

Company Facts

Organization Name

AdBraze

Company Location

Ukraine

Company Website

adbraze.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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