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What is Otterfish?

Otterfish streamlines the creation and management of Facebook and Instagram Ads, specifically designed for small and medium-sized businesses that may not have the digital marketing expertise or resources. With its intuitive interface, anyone on your team can easily launch effective ads. The platform offers a comprehensive suite of tools, including ad creation, publishing, audience testing, and performance analytics, ensuring all your advertising needs are met. A free plan is available, encouraging users to explore its capabilities today. Furthermore, Otterfish acts as a centralized repository for all your content and related data. The innovative Creative Brainâ„¢ feature meticulously tags every image, ad, and product, allowing you to quickly find the most effective visuals for your offerings. You can also eliminate the guesswork of identifying target audiences and creative elements that resonate, as Audience tests enable you to choose an image and present it to real audience segments with relevant captions. This facilitates rapid comparisons across various audience groups, optimizing your advertising strategy with ease. Ultimately, Otterfish makes marketing your business more straightforward and efficient than ever before, ensuring you can focus on growth and engagement.

What is Mark?

Motivate your visitors to take selfies while at your business locations and transform those snapshots into an effective marketing asset! Sharing these authentic customer images on Instagram not only increases your brand's visibility but also showcases important promotions, potentially leading to a rise in foot traffic and enhanced customer loyalty. This method simplifies the process of growing your social media presence as it allows you to interact with a wider audience. If you're looking to boost your Instagram exposure, think about partnering with Nano-Influencers who can extend your reach. As of 2020, Instagram remains a leader in the influencer marketing arena, making it an ideal venue for promoting your brand through influential voices. Additionally, platforms such as Pinterest and LinkedIn are gaining traction as alternative venues, offering influencers opportunities that go beyond the crowded video landscape. Utilize Mark, a groundbreaking tool designed to implement extensive social media campaigns, enabling your customers to actively promote your brand. By incorporating your logo and marketing messages into countless genuine selfies shared by real people, you can draw more visitors to your business locations. This tactic not only nurtures loyalty among existing customers but also appeals to a new audience eager to connect with your brand. Ultimately, adopting this approach can revolutionize your marketing strategies while deepening your ties within the community, creating a vibrant ecosystem of engagement and growth.

Media

Media

Integrations Supported

Instagram
Facebook
Facebook Ads
Instagram Ads
Pinterest
Snapchat
X (Twitter)

Integrations Supported

Instagram
Facebook
Facebook Ads
Instagram Ads
Pinterest
Snapchat
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$19.99 per user per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Otterfish

Date Founded

2020

Company Location

New Zealand

Company Website

otterfish.com

Company Facts

Organization Name

Mark

Date Founded

2019

Company Location

United Kingdom

Company Website

mark.camera/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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