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What is Ow.ly?

Shorten URLs, monitor traffic, and demonstrate social ROI directly from your Hootsuite dashboard. Once available to all, Ow.ly has been integrated into Hootsuite for improved user security. To take advantage of this feature, just create a free Hootsuite account. The intuitive design of the Hootsuite dashboard simplifies the process of link shortening and click tracking. Users with the free version can utilize the Ow.ly link shortener without any restrictions, while those seeking extra features can opt for paid plans. Hootsuite is recognized as the top social media management tool worldwide, allowing you to manage all your social accounts, schedule posts ahead of time, and participate in important conversations, while offering free access to the Ow.ly link shortener. With our deep industry knowledge and customer feedback, we foster a collaborative environment that helps users and organizations flourish in social media efforts. By leveraging Hootsuite, you can easily enhance your social media strategies and achieve your goals more effectively.

What is CampaignTrackly?

CampaignTrackly provides marketers with a streamlined and uniform process for tracking campaign URLs, effectively resolving issues related to missing or inaccurate advertising data, which can lead to poor marketing choices. With its robust automation and integration capabilities, the platform simplifies the creation and management of campaign URLs, allowing marketers to efficiently oversee their data while significantly reducing the time spent on these tasks. Featuring over 65 automation tools, CampaignTrackly is designed to be user-friendly and easily adaptable, minimizing technical clutter and preventing disruptions as users generate UTM links directly within their preferred applications, such as Excel, Google Sheets, and various email service providers like Mailchimp and HubSpot. By integrating with major marketing platforms like SalesForce and WorkFront, it provides fully automated workflows for campaign URL creation, which helps to eliminate manual tasks and the potential for errors. As a result, marketers turn to CampaignTrackly to not only standardize their campaign URLs but also to derive reliable insights that inform successful marketing strategies and enhance return on investment. In essence, this platform revolutionizes the way marketing teams approach campaign tracking, ensuring that they can focus on what truly matters: driving results and making data-driven decisions.

Media

Media

Integrations Supported

Salesforce
Adobe Workfront
Airtable
Bitly
Facebook
Google Business Profile
Google Sheets
Hootsuite
HubSpot CRM
Instagram
Magento
Mailchimp
Microsoft Excel
Pinterest
Shopify
Spotify
Stripe
Synap
YouTube
monday.com

Integrations Supported

Salesforce
Adobe Workfront
Airtable
Bitly
Facebook
Google Business Profile
Google Sheets
Hootsuite
HubSpot CRM
Instagram
Magento
Mailchimp
Microsoft Excel
Pinterest
Shopify
Spotify
Stripe
Synap
YouTube
monday.com

API Availability

Has API

API Availability

Has API

Pricing Information

$19 per month
Free Trial Offered?
Free Version

Pricing Information

$15/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Hootsuite

Date Founded

2008

Company Location

United States

Company Website

www.hootsuite.com/pages/owly

Company Facts

Organization Name

Leafwire Digital

Date Founded

2018

Company Location

United States

Company Website

www.campaigntrackly.com

Categories and Features

Categories and Features

Link Management Tools

Backlink Management
Brand Control
Broken Link Discovery
Campaign Management
Channel Attribution
Competitor Analysis
Link Analytics
Partner Management
Ranking Monitoring
Retargeting
URL Shortener

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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