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What is PICTOFiT?

A key highlight of our PICTOFiT platform is its remarkable realism, scalability, and extensive coverage of the virtual try-on experience. This includes the development of both 2D and 3D product models, as well as the design of avatars in similar formats, enabling the virtual fitting of apparel on these avatars alongside customized size recommendations. PICTOFiT allows fashion and retail businesses to efficiently digitize their products, promoting growth while meeting customer demands. By offering integrated 2D and 3D modes, PICTOFiT delivers a quick and reliable method for embedding virtual try-on features throughout the product lifecycle of fashion items. The user avatars generated by PICTOFiT closely resemble a photorealistic digital twin, enhancing the experience of trying on outfits that match individual body shapes and personal tastes. Furthermore, PICTOFiT includes a variety of features aimed at helping users assemble their perfect look, such as Mix & Match, Size Visualization, Layered Outfits, and 3D Scenes, which together create an engaging and customized shopping journey. This cutting-edge platform not only transforms how consumers engage with fashion but also ensures businesses remain leaders in the digital evolution of the industry. As it continues to innovate, PICTOFiT sets new standards for user interaction and satisfaction in the realm of virtual retail.

What is Genlook?

Genlook is a next-generation AI virtual try-on platform designed to transform the online shopping experience for modern fashion retailers. By enabling customers to upload a simple photo and see how garments realistically fit and appear on their bodies, the platform eliminates uncertainty and drives more confident buying decisions. Its advanced AI engine analyzes body shape, fabric physics, shadows, and lighting to produce some of the most lifelike virtual try-on results available in the Shopify ecosystem. Merchants benefit from a measurable lift in conversions—proven to exceed 35%—alongside meaningful reductions in return rates. Because the tool installs as a Shopify App Embed, it requires no coding expertise and maintains optimal storefront performance. Genlook’s analytics dashboard provides detailed insights into engagement metrics, helping brands understand how try-ons influence customer behavior. With integrations like Klaviyo, merchants can trigger automated flows, segment audiences, and build lifecycle campaigns around try-on interactions. The platform’s AI Studio extends its capabilities further by enabling brands to generate high-quality product photos, UGC-style content, and campaign-grade visuals without physical photoshoots. Built by a developer with deep Shopify experience, Genlook reflects real-world retail challenges and delivers practical solutions that scale. As a complete AI-powered engagement and conversion toolkit, Genlook empowers e-commerce fashion brands to sell smarter, market better, and create richer shopping experiences.

Media

Media

No images available

Integrations Supported

Shopify

Integrations Supported

Shopify
Klaviyo

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

€9/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Reactive Reality

Date Founded

2014

Company Location

Austria

Company Website

www.reactivereality.com/pictofit

Company Facts

Organization Name

Genlook

Date Founded

2024

Company Location

France

Company Website

genlook.app

Categories and Features

Size Recommendation

Not specified

Virtual Try-On

Not specified

Categories and Features

Virtual Try-On

Not specified

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