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What is PPC Entourage?

Many Amazon sellers turn to our cutting-edge tools and services to outshine their competition, increase their daily sales figures, and substantially improve their profit margins. Our offerings are designed for all sellers and agencies in pursuit of effective solutions to reduce unnecessary advertising costs, create scalable ad campaigns, and boost profitability. This is especially advantageous for those earning 5-6 figures annually, as they can leverage our expertise for faster and more effective outcomes. Furthermore, brands generating between 6-9 figures a year can tap into their full sales potential without facing undue pressure. Our committed team of experts in Amazon advertising and branding will conduct a comprehensive analysis of your brand, providing you with valuable insights and actionable strategies to drive growth. Moreover, the Entourage Playbook Series includes a FREE downloadable PDF containing 28 Amazon advertising campaigns that are ready to be implemented, along with step-by-step video guides to help you craft a robust advertising strategy specifically for Amazon. With these invaluable resources at your disposal, achieving success on Amazon can become a more straightforward and efficient journey than ever before, empowering you to reach your business goals with confidence.

What is Amazon Brand Lift?

Amazon Brand Lift offers brands a valuable opportunity to evaluate various customer metrics, including recognition, attitudes, preferences, favorability, intention, and ad recall. By tapping into the insights provided by the Amazon Shopper Panel community, brands can better understand the alignment of their campaigns with specific measurement objectives. The dedicated Brand Lift studios are designed to help advertisers accurately measure the impact of their campaigns on the upper and middle tiers of the marketing funnel in a clear and secure manner. With Amazon's Brand Lift, brands can witness an overall improvement in advertising-related metrics and explore survey data across various audience segments, taking into account factors such as age, income level, gender identity, ad frequency, ad type, and the devices used. Brands have the freedom to choose which campaigns to assess, create survey questions using available templates, and view results at their convenience. Additionally, results can also be accessed directly via the Amazon Ads API, facilitating seamless integration into existing reporting processes and empowering brands to make informed, data-driven decisions. This holistic approach not only enhances the effectiveness of advertising strategies but also fosters ongoing optimization for achieving maximum impact in the marketplace. Ultimately, leveraging Amazon Brand Lift can significantly elevate a brand's performance and resonance with its target audience.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads

Integrations Supported

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Carbon6

Date Founded

2021

Company Location

United States

Company Website

ppcentourage.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/brand-lift

Categories and Features

Amazon Seller Tools

A/B Testing
Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Content Management / Optimization
Conversion / ROI Tracking
Customer Data Management
Email Marketing
Feedback Management
Inventory Management
Keyword Tracking / Research
Order Management
PPC Ads Management
Price Optimization
Rank Optimization
Refund Management
Review Management
Sales Tracking / Analysis
Shipping Management
Trend Analysis

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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