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What is PPCSecure?

We employ a specialized system for detecting click fraud that meticulously monitors your advertising efforts. Offending IP addresses are automatically added to your exclusion list, effectively preventing them from jeopardizing your campaigns any further. In addition, we assess the length of each visitor's stay and their conversion metrics. While PPCSecure previously offered a simple report with limited data points, after seven years of enhancements, we now present a diverse selection of advanced reports available for online viewing or download in PDF and CSV formats. These comprehensive reports can be invaluable for filing refund claims with your advertising network and can assist in identifying fraudulent activity that automated systems might miss. Our subscription also includes helpful JavaScript snippets that simplify tracking clicks based on user intent and value, making the process efficient and user-friendly. By analyzing the duration of user interactions on your site, you can better understand their intentions; for example, if a user clicks frequently but spends very little time on your page, they are likely engaging in click fraud. This thorough methodology for monitoring not only protects your advertising budget but also enhances your ability to address and deter fraudulent behavior effectively. Ultimately, our robust system is designed to empower you to safeguard your advertising investments and optimize your online marketing strategies.

What is Airbridge?

Campaign attribution across web and mobile platforms emphasizes metrics that are centered on users, providing complete visibility over all channels and devices. Featuring tools for integrated measurement and campaign evaluation, this system allows users to customize their dashboard to display a wide range of measurement metrics. Airbridge facilitates in-depth assessments of marketing activities by analyzing several performance indicators, including user engagement, retention rates, uninstall percentages, impressions, costs, and generated revenue. The platform guarantees that conversions are properly linked to the relevant media, devices, and platforms. By employing both last-click attribution and advanced statistical multi-touch models, Airbridge enables marketers to navigate intricate, non-linear customer journeys, offering a nuanced analysis of how each campaign, channel, platform, and search term contributes to conversion rates. Users can define their own detection parameters with validation rules to ensure accurate measurements. Additionally, Airbridge effectively addresses the problem of excessive advertising costs due to ad fraud, allowing for more efficient allocation of marketing budgets. Overall, this all-encompassing strategy empowers marketers to base their decisions on data, ultimately improving the success of their campaigns and fostering growth within their businesses. By leveraging these insights, businesses can adapt their strategies to respond to market changes more effectively.

Media

Media

Integrations Supported

Amplitude
Braze
Google Ads
MobileAction
WillBot

Integrations Supported

Amplitude
Braze
Google Ads
MobileAction
WillBot

API Availability

Has API

API Availability

Has API

Pricing Information

$29.97 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PPCSecure

Company Location

United States

Company Website

www.ppcsecure.com

Company Facts

Organization Name

AB180

Date Founded

2015

Company Location

South Korea

Company Website

www.airbridge.io

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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