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What is PX?

PX stands as the pioneering transparent platform for customer acquisition, offering a unified marketplace where businesses can connect with numerous reputable sources to gain new customers. This innovative company caters to marketers aiming to expand and enhance their customer reach, particularly within the Home Services and Financial Services sectors. Acting as an open marketplace for lead exchanges, PX bridges thousands of publishers and advertisers in a collaborative network, processing millions of consumer inquiries each month across diverse industries such as Financial Services, Insurance, and Home Security. Originally founded as part of ReviMedia during its 2010 launch, PX became an independent entity in 2016, with its main office located in New York City alongside additional locations in Los Angeles and Odessa, Ukraine. The platform continues to evolve and adapt to the ever-changing landscape of customer acquisition, solidifying its position in the market.

What is CAKE?

Effective oversight of performance marketing in real-time is crucial. With CAKE's robust performance-marketing software, you gain visibility into your marketing initiatives and are equipped to make informed decisions that enhance your strategy. By accurately managing and evaluating partner performance, you can significantly improve your profit margins. Furthermore, the capability to gather, verify, and distribute leads instantaneously helps in maximizing profitability. The multitouch attribution feature enables you to assess the effectiveness of various channels and fine-tune your Return on Ad Spend (ROAS). Additionally, CAKE's Affiliate Marketing Solutions provide essential tools for the efficient management and analysis of your partner marketing program, ensuring you can boost performance and attract high-value partners. Meanwhile, CAKE's Lead Generation Solution efficiently captures and authenticates leads in real-time, while also measuring closed-loop performance to optimize your acquisition strategies for the best possible results. This comprehensive approach allows marketers to stay ahead in a competitive landscape.

Media

Media

Integrations Supported

TUNE

Integrations Supported

TUNE
7shifts
Anura.io
AnyTrack
CAKE Guest Manager
CallTrackingMetrics
Contact Cloud
Flows
IPQualityScore
Offer18
PalDock
Publisher Discovery
QuickBooks Online
Retreaver
TrackDrive
Trackonomics
TrakAff

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

24 Hour Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

PX

Date Founded

2016

Company Location

United States

Company Website

www.px.com

Company Facts

Organization Name

CAKE

Date Founded

2010

Company Location

United States

Company Website

www.getcake.com

Categories and Features

Home Services

Not specified

HVAC

Not specified

Lead Capture

Dashboard
Lead Distribution
Lead Qualification
Lead Scoring
Online Forms

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Pipeline Management
Source Tracking

Lead Scoring

Not specified

Roofing

Not specified

Solar

Not specified

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi-Language

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

eCommerce Analytics

Not specified

eCommerce Tools

Not specified

Lead Capture

Dashboard
Lead Distribution

Lead Generation

Lead Capture
Lead Database Integration

Lead Management

Campaign Management
Lead Capture
Source Tracking

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Multi-Touch Attribution
ROI Tracking

Performance Marketing

Not specified

Referral

Affiliate Marketing
Campaign Management
Contact Management
Lead Engagement
Referral Tracking
Rewards Management

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Referral Source Tracking
Site Search Tracking
User Interaction Tracking

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