Pathway vs. Askable

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Harmoni is an advanced platform for data analysis and visualization, specifically tailored to handle market research data. It excels in various tasks, including data processing, analysis, reporting, and visualization, as well as managing distribution and alerts. By automating many processes, Harmoni enables users to focus more on analyzing data rather than just processing it. This platform simplifies the sharing of critical and actionable insights with stakeholders. In an era where market research budgets are tightening while expectations continue to rise, Harmoni provides the flexibility to explore data in response to emerging questions. Additionally, it enables the integration of multiple data sources into a single, usable dataset. Supporting various data sources, such as IBM SPSS®, SQL, and Microsoft Excel, as well as CSV and tab-delimited files, Harmoni ensures comprehensive compatibility. Furthermore, it seamlessly integrates with well-known market research tools like Voxco and FocusVision Decipher, enhancing its usability and effectiveness in the field. Ultimately, Harmoni empowers professionals to derive meaningful conclusions from their data in a more efficient manner.

Gemini is Google’s next-generation AI assistant designed to deliver intelligent help across research, creativity, communication, and task management. Built on Google’s most advanced AI models, including Gemini 3, it helps users understand complex topics, generate content, and solve problems through natural conversation. Gemini enables text, image, and video generation, allowing users to quickly turn ideas into visual and written outputs. Its grounding in Google Search ensures responses are informed, relevant, and easy to explore further through follow-up questions. Gemini supports hands-free and conversational brainstorming through Gemini Live, making it useful for presentations, interviews, and idea development. With Deep Research, Gemini can analyze hundreds of sources and compile detailed reports in a fraction of the time. The platform connects directly to Google apps like Gmail, Docs, Calendar, Maps, and YouTube to streamline everyday workflows. Users can build personalized AI helpers using Gems by saving detailed instructions and uploaded files. Gemini’s long context window allows it to process large documents, code repositories, and research materials in a single session. Multiple plans provide flexibility, from free access for students and casual users to premium tiers with higher limits and advanced features. Gemini is available across web and mobile devices for seamless access. Designed to adapt to different needs, Gemini supports consumers, professionals, educators, and enterprises alike.

Jobma is an intelligent AI video interviewing platform trusted by companies globally. It offers a range of hiring automation tools, including asynchronous one-way video interviewing, live video interviewing, interview scheduling, assessment solutions, and more. The platform is built with ethical AI at its core, with features like AI scoring and proctoring designed to prevent unconscious bias in hiring and save hundreds of hours in hiring time. Customer support stays human and is available via live chat, email, and phone, for both employers and candidates. Jobma is SOC 2 Type II and ISO/IEC 27001 certified, and fully compliant with GDPR and CCPA, ensuring your data is secure, private, and protected at every step. Used by 3,000+ customers in over 50 countries and available in 16+ languages.

Develop automation solutions tailored to your business needs with ThinkAutomation, which offers a versatile studio for crafting any required automated workflow. This platform provides the freedom to create without limitations on volume and eliminates the need to pay for each individual process, license, or robotic implementation. With such flexibility, you can streamline operations and enhance efficiency seamlessly.

Revolutionizing the recruitment landscape, our AI-driven platform employs simulations to showcase candidates' abilities in realistic scenarios prior to their hiring. By eliminating the reliance on artificial intelligence-generated resumes and rehearsed answers, our solution enables businesses to accurately assess genuine skills in action. Prominent organizations such as Bloomberg and McKinsey leverage our targeted job simulations and skill evaluations, achieving a remarkable 50% reduction in screening time while enhancing the quality of their hires. Key Features: - Realistic job simulations that reflect actual job scenarios - AI-enabled verification of both technical and interpersonal skills - Automated processes for early identification of top talent - Effortless integration with applicant tracking systems - Interview guides tailored to performance metrics - Comprehensive insights and analytics on candidates - An impartial evaluation method that minimizes bias The outcomes are impressive, with a 74% decrease in hiring expenses, a 50% acceleration in the recruitment timeline, and a tenfold increase in the rate of candidate conversions, demonstrating the effectiveness of our approach.

Every year, we engage with over a million people across the globe through comprehensive surveys, allowing companies to quickly understand shifting consumer behaviors. Our intuitive platform is specifically designed for busy teams, making it easy to extract vital data, perform tailored analyses, and share findings effortlessly. You can pinpoint your target audience using an extensive array of over 250,000 profiling metrics. By employing question charts, you can delve into the feelings, thoughts, and behaviors of your consumers. Aggregate your data and visual representations to develop a persuasive narrative for your team. Integrate various data points to achieve thorough analysis and enrich your insights. Gain unmatched understanding of consumer behavior by utilizing survey results that reflect the views, interests, and actions of billions worldwide. We consistently ask the same questions in diverse regions, providing both localized insights and a comprehensive global outlook. Uncover genuine consumer perceptions of your brand and its rivals, along with critical information about market leaders and their positions within the industry. This all-encompassing strategy empowers businesses to adeptly navigate the intricate landscape of consumer perception while staying ahead of the competition. Ultimately, staying informed about consumer sentiment will help guide future marketing strategies and product development.

SurveyLegend represents a revolutionary approach to online surveys, offering an engaging, versatile, and visually appealing experience. We enable both individuals and businesses to design attractive, mobile-responsive surveys with ease. With your computer or tablet, you can effortlessly create impressive surveys, forms, polls, NPS customer satisfaction metrics, customer experience assessments, and employee satisfaction evaluations, all while incorporating attractive graphics that enhance the survey's appeal. The simple drag-and-drop feature allows users to assemble questionnaires without any hassle. Listening to customer feedback, gauging employee morale, enhancing client experiences, and fostering engagement among students and staff has never been more straightforward. Utilized by thousands worldwide, SurveyLegend counts notable organizations such as L'Oreal, Universal, Harvard, and Airbnb among its users, alongside various individuals and startups, illustrating its broad appeal and effectiveness in diverse settings.

With the trust of over 25 million users globally, Jotform serves as a comprehensive platform that enhances data gathering, automates workflows, and facilitates online sales without requiring any coding skills. Utilizing Jotform’s intuitive drag-and-drop Form Builder, companies can easily design personalized forms and surveys to gather leads, contact details, payments, appointments, and e-signatures. Users can select from a library of more than 10,000 templates tailored for various purposes, such as feedback forms or event registrations, or opt to create their own unique forms from the ground up. The platform’s sophisticated features, including conditional logic, autoresponders, and compatibility with over 200 integrations, significantly optimize operational processes. Moreover, Jotform's AI-driven Agents provide immediate customer support by assisting users during the form submission journey, addressing inquiries, and ensuring a seamless experience, which minimizes the reliance on manual support. With the addition of Jotform’s Store Builder, businesses can establish an online storefront to market products, services, and subscriptions, as well as collect donations and process payments through a wide array of over 30 payment gateways. Furthermore, tools like the Approvals feature, PDF Editor, and Report Builder empower organizations to convert gathered data into insightful actions and streamline workflows for enhanced productivity. This multifaceted approach makes Jotform a vital resource for businesses seeking to improve their operational efficiency and customer engagement.

Synap is a smart online exam platform designed to create, deliver, and manage secure, question-based assessments. Trusted by educational institutions and organisations worldwide, Synap supports a wide range of exam types, from practice tests to high-stakes, proctored exams. The platform offers a user-friendly interface for creating comprehensive assessments with diverse question formats, including images, multiple-choice questions (MCQs), and extended matching questions (EMQs). Questions can be built directly on the platform or imported in bulk via CSV, enabling efficient large-scale exam creation. Synap’s integrated proctoring service ensures exam integrity by monitoring candidates during live exams, preventing cheating and fraud. Flexible exam settings include timers, randomisation, and secure browsers, all designed to maintain a fair testing environment. Robust analytics and reporting tools provide detailed insights into candidate performance, question effectiveness, and overall exam outcomes. These insights help educators and organisations identify knowledge gaps, optimise assessments, and improve learner outcomes. With full portal customisation and seamless LMS integrations, Synap offers a scalable solution suitable for small teams to enterprise-level clients. Supported by API access and dedicated customer service, Synap streamlines exam workflows and empowers organisations to deliver high-quality, secure exams with ease.