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What is Pathway?

Pathway is a cutting-edge platform tailored for modern product teams, allowing them to quickly find appropriate respondents and efficiently validate user experience (UX) solutions. By leveraging Pathway, teams can significantly improve user experiences, acquire insights at a faster pace, and actively participate in their research endeavors. Users can create a variety of usability tests, surveys, or asynchronous user interviews, employing numerous research methodologies. The platform supports the addition of multiple blocks for a customizable approach, enhanced by powerful logic capabilities. This functionality is easily navigable thanks to an intuitive interface. A unique feature of Pathway is the ability to generate a magic link that ensures an even distribution of participants across various test variations, thereby removing the necessity for vague open-ended inquiries. Moreover, Pathway's AI adeptly interprets context from your instructions, prompting relevant follow-up questions that encourage deeper insights. Customizing your research is now more straightforward, allowing you to collect feedback from the specific audience you need. With access to over 400 filters across more than 130 countries, recruiting the perfect testers for unmoderated research has become a hassle-free process, optimizing the entire workflow for product teams. This extensive array of features not only enhances decision-making but also empowers teams to develop products of exceptional quality and effectiveness. Overall, Pathway stands out as an essential tool in the realm of product development and user research.

What is Indeemo?

Indeemo is an innovative platform that brings research to life using video technology. It allows teams to easily capture authentic moments from the real world, facilitating a deeper understanding of individuals, products, and experiences. With its user-friendly interface and effective participant engagement, Indeemo simplifies the process of gathering and organizing multimedia content, regardless of location. Researchers can delve into user behavior, chart customer journeys, or enhance product experiences by connecting with genuine perspectives in impactful ways. The platform's AI-enhanced tools expedite the analysis process, making it more efficient to pinpoint significant moments and create engaging visual narratives. Its adaptable workflows cater to diverse research requirements, ranging from unmoderated video recordings to in-depth interviews and collaborative reviews. Indeemo is crafted for teams that prioritize authentic insights, turning unprocessed video into valuable knowledge, and ultimately fostering a culture of informed decision-making. This capability can significantly enhance the quality and relevance of research outcomes.

Media

Media

Integrations Supported

Figma
Google Sheets
Microsoft Excel

Integrations Supported

Google Meet
Microsoft Teams
Respondent
Zoom

API Availability

API Availability

Pricing Information

$175 per month
Free Version

Pricing Information

Flexible subscription options available. Please contact our Sales team.

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Pathway

Date Founded

2022

Company Location

United Kingdom

Company Website

pathway.cc/

Company Facts

Organization Name

Indeemo

Date Founded

2016

Company Location

Ireland

Company Website

indeemo.com

Categories and Features

User Research

Not specified

Categories and Features

Qualitative Data Analysis

Annotations
Collaboration
Media Analytics
Mixed Methods Research
Multi-Language
Qualitative Comparative Analysis
Sentiment Analysis
Text Analytics
User Research Analysis

User Research

Not specified

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