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What is Peak DSP?

Edge 226 is a worldwide leader in offering technology solutions driven by data, emphasizing the provision of innovative tools that facilitate effective and transparent user acquisition for its clients. Among its suite of offerings, Peak DSP stands out as the flagship product, functioning as a Performance-Driven Demand-Side Platform that supports programmatic purchasing to enhance user acquisition and retention. Peak DSP is equipped with several advanced features, including an AI-driven algorithm designed to optimize and forecast various install and follow-up events, such as registrations, subscriptions, purchases, and other user actions. Additionally, it employs data-oriented targeting techniques using Lookalike Audiences, external user data, and audience matching to maximize efficiency. The platform integrates directly with apps owned and operated by the company, mobile device manufacturers, and carrier-based supply sources, as well as over 35 of the leading Supply-Side Platforms (SSPs) worldwide. It supports campaigns across all verticals and environments, including gaming, shopping, utilities, and sports, with availability on desktop, mobile web, and in-app settings. Furthermore, Peak DSP provides a range of creative formats, such as rewarded video ads, playable ads, banners, native ads, text ads, HTML/Rich Media, and JavaScript tags, ensuring a comprehensive approach to engaging users effectively. With its innovative features and wide-ranging integrations, Peak DSP is well-positioned to meet the diverse needs of modern advertisers.

What is IBM Sterling Fulfillment Optimizer?

IBM Sterling Fulfillment Optimizer, driven by Watson, is a sophisticated cognitive analytics platform that dramatically enhances the capabilities of existing order management systems. Acting as a "big data brain," this groundbreaking solution offers improved order management and inventory visibility for retailers engaged in eCommerce fulfillment. Utilizing the Fulfillment Optimizer allows retailers to gain more profound insights and react swiftly to market changes, thus achieving an optimal balance between preserving profit margins, maximizing store capacity, and meeting delivery commitments. The empowered sourcing decisions facilitated by this tool can result in significant profit growth, especially during peak demand periods. Moreover, it allows retailers to evaluate the impacts of omnichannel strategies across various areas such as eCommerce, merchandising, logistics, store operations, and supply chain management. By effectively managing the costs linked to omnichannel fulfillment against the quality of service provided, retailers can protect their profit margins while enhancing store capacity utilization and ensuring prompt deliveries to customers. In addition, the platform streamlines the execution of optimized omnichannel fulfillment strategies, which guarantees the provision of services at the lowest cost while still satisfying customer expectations. Ultimately, the implementation of this tool can transform the operational efficiency of retailers, paving the way for sustained success in a competitive market.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Peak DSP (by Edge 226)

Company Location

United States

Company Website

www.peak226.com

Company Facts

Organization Name

IBM

Date Founded

1911

Company Location

United States

Company Website

www.ibm.com/products/intelligent-promising/fulfillment-optimizer

Categories and Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Demand Planning

Capacity Planning
Data Visualization
Historical Reporting
Inventory Optimization
Planned vs Actual Tracking
Product Introduction Planning
Promotions Management
Replenishment Management
Sales Forecasting
Supply Forecasting

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

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