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What is PeerLogix?

PeerLogix (OTC: LOGX) is recognized as the leading expert in the global OTT data-as-a-service industry. The company tracks viewership metrics for over 50,000 premium TV shows and movies, extending its reach to more than 180 million households on nearly all open-source OTT platforms around the globe. This extensive database serves to provide critical insights for advertisers, content creators, OTT service providers, and strategic investors alike. PeerLogix carefully monitors, catalogs, and analyzes a vast array of raw OTT viewership data. These comprehensive data sets are then structured and converted into unique products that come in both standard and customized formats, offering practical value for diverse applications. Media buyers and analytics firms depend on PeerLogix’s OTT viewership data to effectively target their advertising campaigns to households engaging with OTT content, utilizing current viewing trends. The company’s forward-thinking methodology continuously improves advertising efficacy within the rapidly changing digital environment. As a result, it plays a pivotal role in shaping the future of advertising strategies across the OTT landscape.

What is Nielsen Marketing Cloud?

Boost your return on investment by understanding how your marketing and advertising tactics resonate with audiences at every phase of the customer journey. Discover what your audience truly wants and connect those insights to the media, music, sports, and video content they enjoy the most. Evaluate how successful your campaigns are in meeting brand objectives, and enhance your video offerings by integrating details about popular shows and celebrities to foster a more individualized experience for viewers. This strategy not only strengthens the bond with your audience but also encourages greater engagement and loyalty over time. By focusing on these key aspects, you can create a more compelling brand narrative that resonates deeply with your target demographic.

Media

Media

Integrations Supported

AcuityAds
Acxiom InfoBase
Acxiom Real Identity
Bright Analytics
Commanders Act
Crux Intelligence
DV Publisher Suite
Engage3
Eversight Offer Innovation
FuseCommander
GaleForceMedia
Headset
MSIGHTS
MetricFire
Sizmek Ad Suite
Syntasa
TargetVideo
TourSolver
Walmart

Integrations Supported

AcuityAds
Acxiom InfoBase
Acxiom Real Identity
Bright Analytics
Commanders Act
Crux Intelligence
DV Publisher Suite
Engage3
Eversight Offer Innovation
FuseCommander
GaleForceMedia
Headset
MSIGHTS
MetricFire
Sizmek Ad Suite
Syntasa
TargetVideo
TourSolver
Walmart

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

PeerLogix

Date Founded

2012

Company Location

United States

Company Website

www.peerlogix.com

Company Facts

Organization Name

Nielsen

Company Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Categories and Features

OTT

API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

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Popular Alternatives

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