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What is Pencil?

Marketers, creators, and innovators are exploring the exciting potential of AI-enhanced creativity. By leveraging AI, they can generate a diverse array of customized language for targeted campaigns and lifecycle approaches that enhance return on investment. With AI's insights into advertising trends, they can predict what will appeal to audiences in the current landscape. Incorporating performance data not only sharpens strategies but also provides a competitive advantage. AI serves as a valuable tool to equip teams with essential resources and frameworks for effective creation. At the same time, it allows for the collection of vital data that can improve marketing efforts. By collaborating with algorithms, teams can create engaging language and automate visuals, significantly expanding their creative capabilities. Fine-tuning cost-per-acquisition metrics becomes easier by effectively presenting product feeds and infusing creativity into retargeting strategies. This adaptability enables creative teams to refine their assets while following established guidelines. By tailoring digital marketing efforts, brands can enhance their presence and increase ROI, all while minimizing the typical time and costs involved in campaign management. As a result, profit margins can be elevated, and clients can be consistently impressed with a steady supply of high-quality assets produced without overwhelming creative personnel. Embracing this avant-garde methodology will undoubtedly lead to a remarkable shift in marketing outcomes. Ultimately, this integration of AI and creativity is paving the way for a new era in successful marketing endeavors.

What is Mediaferry?

Mediaferry is an innovative platform for creative operations and advertising production that harnesses the power of AI, enabling teams to swiftly convert briefs into fully developed campaigns for digital, video, and print media while improving consistency and collaboration, thereby reducing the need for rework. The platform automates the generation of structured creative briefs, extracts vital brand elements such as logos and color palettes from websites, and employs AI to create campaign materials, allowing teams to produce striking visuals and persuasive copy with remarkable speed; integrated review processes, annotations, version control, and approval workflows help keep all parties in sync, accelerating the process of obtaining client approval. By unifying campaign dashboards, asset management, feedback, and collaboration tools in a single interface, it also streamlines preflight quality checks to ensure that every asset meets brand and technical requirements before going live. Mediaferry's ability to seamlessly integrate with top digital advertising platforms, work management systems, CRM and billing applications, and digital asset management solutions enhances teams’ capabilities in effectively trafficking campaigns. This comprehensive strategy for managing creative operations empowers teams to operate with increased efficiency and flexibility, which ultimately results in more impactful and successful campaigns, making it an indispensable tool for modern marketing efforts. As a result, organizations can adapt to changes in the market more swiftly, ensuring they remain competitive and relevant in a rapidly evolving landscape.

Media

Media

Integrations Supported

Google Ads
Unleashed

Integrations Supported

Google Ads
Unleashed

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pencil Technologies

Date Founded

2018

Company Location

Singapore

Company Website

www.trypencil.com

Company Facts

Organization Name

Mediaferry

Company Location

United States

Company Website

www.mediaferry.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

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