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What is Pendula?

In the current high-speed market environment, grabbing the attention of customers has become a formidable task, compelling leaders in marketing and customer experience (CX) to propel growth even amid the constraints of time and resources. Pendula leverages the extensive potential of generative AI to provide teams with the essential tools needed to create dynamic and meaningful two-way interactions with customers, ultimately driving greater inspiration, engagement, and retention. Serving as a pivotal entity in the global conversation between businesses and their customers, Pendula features user-friendly drag-and-drop functionalities that empower teams to enhance their efficiency. It enables proactive decision-making through real-time data activation, making Pendula a fundamental component of modern customer engagement and retention strategies. With its cutting-edge workflow studio, the only limitations are those of creativity, allowing users to curate data sources that pinpoint critical customer moments, thereby enriching the overall customer experience. This innovative approach not only improves communication efficiency but also fosters stronger relationships between brands and their target audiences, ultimately paving the way for sustainable business growth. As organizations seek to adapt to ever-changing customer needs, Pendula stands ready to transform customer interactions into lasting connections.

What is Marsello?

Marsello offers a holistic loyalty and marketing platform that empowers brands to create tailored and cohesive loyalty initiatives, essential for robust marketing endeavors. Our user-friendly system includes an array of features such as loyalty programs, email and SMS marketing, automation capabilities, management of Google Reviews, and oversight of social media, all aimed at optimizing marketing and sales operations, irrespective of the customer's purchasing location. - Create a personalized loyalty program that integrates effortlessly with your POS and eCommerce systems. - Utilize insights from your loyalty program to develop focused email and SMS marketing strategies. - Connect with your audience at the right times through data-informed automation tactics. ...and much more. Marsello equips businesses with the vital resources required to engage and retain their clientele, merging loyalty and marketing into one streamlined solution. Additionally, our platform helps brands not only strengthen their customer connections but also fosters long-term business growth. With Marsello, the potential for enhanced customer experiences and increased sales is within reach.

Media

Media

Integrations Supported

BigCommerce
Shopify
WooCommerce
Airtable
Amazon Simple Notification Service (SNS)
Amazon Simple Queue Service (SQS)
Asana
Cin7 Inventory Management
ClickUp
Domo
Ecwid
Google Drive
Google Sheets
Heartland Retail
HubSpot Customer Platform
LinkedIn
SAP S/4HANA
Salesforce
Stripe
Tableau

Integrations Supported

BigCommerce
Shopify
WooCommerce
Airtable
Amazon Simple Notification Service (SNS)
Amazon Simple Queue Service (SQS)
Asana
Cin7 Inventory Management
ClickUp
Domo
Ecwid
Google Drive
Google Sheets
Heartland Retail
HubSpot Customer Platform
LinkedIn
SAP S/4HANA
Salesforce
Stripe
Tableau

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$125 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pendula

Date Founded

2015

Company Location

Australia

Company Website

www.pendula.com

Company Facts

Organization Name

Marsello

Date Founded

2013

Company Location

New Zealand

Company Website

www.marsello.com

Categories and Features

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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