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AcuityAds distinguishes itself as a leading technology company that provides marketers with a robust platform for omnichannel digital advertising, ensuring remarkable returns on their advertising expenditures. Its cutting-edge journey automation technology, known as illuminâ„¢, flawlessly combines planning, purchasing, and real-time analytics into one cohesive platform. Utilizing proprietary artificial intelligence, illuminâ„¢ significantly improves programmatic capabilities, effectively connecting the gap between ad strategy and its execution. The firm creates a unified ecosystem that includes privacy-compliant data, inventory management, measures for brand safety, and partnerships focused on fraud prevention, delivering dependable solutions that yield exceptional, above-average results for even the most selective marketers. Central to AcuityAds' offerings is the unique Consumer Valuing Tool, which employs an algorithm to examine thousands of signals throughout the consumer journey and assesses their impact on conversion rates. These vital insights play a crucial role in uncovering new prospecting opportunities across a range of advertising formats, ultimately boosting campaign effectiveness and enhancing customer engagement. Furthermore, AcuityAds remains committed to evolving and adapting in response to the dynamic environment of digital marketing, ensuring that their clients continue to thrive in an increasingly competitive landscape.
Integrations Supported
Facebook
Fraudlogix
Instagram
Nielsen Marketing Cloud
OpenX
PubMatic
Web For Actors
Yahoo! Mail
comScore
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Online Training
Training Options
Documentation Hub
Webinars
Online Training
Company Facts
Organization Name
Perion
Date Founded
2000
Company Location
Israel
Company Website
www.perion.com
Company Facts
Organization Name
AcuityAds
Date Founded
2009
Company Location
Canada
Company Website
www.acuityads.com
Categories and Features
CTV & OTT Advertising
Not specified
Categories and Features
Advertising
Not specified