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What is Permutive?

Permutive has developed an innovative Audience Activation Platform that adeptly links publishers with advertisers in an ever-evolving advertising ecosystem. This platform gives publishers the ability to leverage their audience data for monetization, while also granting advertisers the tools needed for precise targeting, all within a privacy-first framework. Our data platform is designed specifically for publishers and includes two key products that facilitate real-time data collection, analysis, and activation. With your in-depth understanding of your audience, you can utilize Permutive to broaden your reach, refine your audience segments, and improve your advertising inventory. The insights derived from first-party data can significantly enhance your data-driven advertising revenue, potentially increasing it by four times. Exclusively crafted for the needs of publishers, Permutive harnesses edge processing technology, which executes data calculations on the originating device rather than depending on the cloud, creating a faster, more scalable, and privacy-conscious platform. This cutting-edge method not only boosts operational efficiency but also guarantees the protection of user data, fostering trust in the advertising process. Ultimately, Permutive is reshaping how publishers and advertisers interact in a privacy-centric manner.

What is ADLIB?

Adlib stands out as a cutting-edge advertising platform tailored for publishers aiming to maximize their revenue from mobile applications. Originally, it functioned as a mediation tool that linked various ad networks with publishers in Korea, but it has since transformed into the foremost Supply Side Platform (SSP) in the nation, thanks to the advanced technology and extensive resources provided by NHN Group. The platform boasts a comprehensive SDK that allows users to begin monetizing their app inventory right away, doing away with the complexities associated with traditional ad platform integrations. It provides lucrative advertising options through ACE Trader, the Demand Side Platform (DSP) from NHN ACE, and facilitates intricate Data Management Platform (DMP) configurations that utilize data from NHN Group's tools like PAYCO, Hangame, and Bugs. Furthermore, Adlib allows for precise targeting of a large audience comprising 47 million users, ensuring optimal effective cost per mille (eCPM) rates through its Real-Time Bidding system. By streamlining the monetization process, Adlib empowers developers to effortlessly enhance their ad revenue while maximizing the potential of their mobile applications. With such a robust offering, choosing Adlib means investing in a future with greater financial returns for app developers.

Media

Media

Integrations Supported

Decentriq
Eyeota
Facebook
Google AdMob
Zephr

Integrations Supported

Decentriq
Eyeota
Facebook
Google AdMob
Zephr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Permutive

Date Founded

2014

Company Location

United Kingdom

Company Website

www.permutive.com

Company Facts

Organization Name

ADLIB

Company Location

South Korea

Company Website

adlibr.com/service

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Categories and Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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