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What is Perpetua?

Perpetua delivers advanced growth optimization and reporting solutions tailored for the leading eCommerce enterprises worldwide. Utilizing this platform, brands and sellers can set strategic goals and depend on Perpetua's top-tier, continuous optimization engine for tactical execution. With seamless integrations with major retailers like Amazon, Walmart, Target, Instacart, and Google Ads, brands are positioned to maximize visibility and achieve comprehensive engagement throughout the customer journey. By leveraging Perpetua, you can initiate campaigns that are not only efficient but also driven by performance, while the platform's smart reporting features highlight the essential metrics required to effectively assess the return on your advertising investments. Furthermore, Perpetua equips advertisers with a range of tools that span the entire sales funnel, including access to Amazon DSP (which encompasses OTT, OLV, and dynamic display ads), as well as influencer marketing and editorial content, all achievable with just a few clicks. This streamlined approach ensures that brands can maintain a competitive edge in the ever-evolving eCommerce landscape.

What is AXAD?

A comprehensive business management solution specifically tailored for the advertising and marketing industry. The AXAD ERP for advertising agencies builds upon the strong foundation of Microsoft Dynamics by infusing vital features and workflows designed to meet the particular needs of this sector. Utilizing the advanced architecture of Microsoft Dynamics 365, the AXAD system offers necessary functionalities that adhere to the rigorous standards of the advertising landscape. Turn your innovative concepts into profitable outcomes. Enable your creative teams to concentrate on their core competencies. Plan, develop, manage, and execute marketing campaigns with meticulous attention to detail. Create an organized campaign framework that encompasses multiple sub-projects, aligning project needs with available personnel, thereby enhancing efficiency and productivity throughout the entire process. This all-inclusive strategy not only optimizes operations but also promotes teamwork and collaboration among team members, ultimately leading to greater success in campaign execution. Such an approach ensures that every aspect of the marketing process is carefully coordinated and aligned with overarching business goals.

Media

Media

Integrations Supported

8fig
Amazon
Amazon Ads
Roundel

Integrations Supported

API Availability

API Availability

Pricing Information

$250 per month

Pricing Information

Pricing not provided

Supported Platforms

SaaS
iPhone
iPad

Supported Platforms

SaaS
Windows

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Perpetua Labs

Date Founded

2017

Company Location

United States

Company Website

perpetua.io

Company Facts

Organization Name

ANEGIS

Date Founded

2012

Company Location

United Kingdom

Company Website

www.anegis.com/microsoft-products/axad-system

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Task Management

Amazon Seller Tools

Alerts / Notifications
Analytics / Reporting
Campaign Management
Competitor Analysis
Conversion / ROI Tracking
Keyword Tracking / Research
PPC Ads Management

Campaign Management

Channel Management
Multi-Campaign

eCommerce Tools

Not specified

Keyword Research

Not specified

PPC

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking

Professional Services Automation

Portfolio Management

Search Engine Marketing (SEM)

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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